Responsibilities

• Lead marketing strategy, campaign planning, and execution for all five F&B outlets: Terra Tempe Kitchen & Spirits, Skysill Rooftop Lounge, Cup of Joe Market Café, and the openings of Sushi by Bou and Capriotti’s Sandwich Shop.
• Develop and execute integrated launch campaigns for Sushi by Bou and Capriotti’s Sandwich Shop, building pre-opening buzz, waitlist strategies, and press-worthy grand opening moments.
• Create and manage seasonal promotions, happy hour campaigns, special events, and programming activations that drive local traffic and repeat visits.
• Build a loyal local following through targeted outreach, influencer partnerships, community events, and neighborhood-level storytelling.
• Collaborate with outlet managers, promoters and chefs to develop compelling content around menu launches, chef specials, and seasonal ingredients.
• Oversee reservation-driving initiatives across platforms (OpenTable, Resy, etc.) and coordinate with operations to maximize covers during key dayparts.
• Develop marketing collateral—menus, table tents, digital assets, promotional signage—that reflects each outlet's brand identity and energy.
• Own and execute the property's comprehensive hotel marketing plan aligned with occupancy goals, ADR targets, and revenue objectives.
• Champion the Westin brand identity on property—ensuring all marketing communications reflect Westin's well-being philosophy, elevated tone, and signature visual standards.
• Partner with Commercial team to develop promotions, packages, and offers that drive direct bookings and Brand.com contribution.

Requirements

• 3+ years of progressive marketing experience in hotel, hospitality, or restaurant environments; combined hotel/F&B experience strongly preferred.
• Demonstrated success launching or marketing food and beverage concepts—from casual dining to upscale experiential brands.
• Strong command of digital marketing channels: SEO, PPC, paid social, display advertising, email marketing, and metasearch.
• Proficiency in social media content creation and platform management across Instagram and Facebook.
• Experience with Canva or other creative/design applications; ability to produce polished, on-brand materials independently.
• Marriott systems experience strongly preferred, including familiarity with brand platforms, and Marriott brand standards.
• Working knowledge of CMS platforms (WordPress preferred), email marketing tools, and CRM/GMS systems.
• Analytical mindset with the ability to interpret campaign data, generate insights, and optimize performance.
• Exceptional written and verbal communication skills; strong copywriting ability with an ear for voice and tone.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Benefits

• Team Member and Family Room Discounts for both Crescent Hotels and Resort and Marriott Hotels
• Flexible Schedules
• Career Growth & Development
• Insurance Benefit Available for both Full Time and Part Time Team Members
• 401k Plan and Company Match Program
• Vacation Pay / Sick Pay – Full Time and Part Time Team Members
• Holiday Pay – Full Time Team Members
• Amazing Recognition Programs/Giving Back – Community Outreach
• Tuition Reimbursement