Responsibilities

• Develop and execute innovative marketing strategies and campaigns, including both traditional and digital media, to cultivate and deepen relationships with the organization's key audiences, which include our members, donors, environmental stakeholders and partners, and the public.
• Lead external creative consultants and internal staff (including photographers, videographers, editors, and designers) to produce multimedia content, including photo and video, print and digital marketing collateral, podcasts, and interactive experiences, to enhance brand storytelling and engage audiences across platforms.
• Work in partnership with the Editorial Director and Director of Communications to create an integrated strategy that engages, informs, and motivates across all channels and touchpoints, ensuring our message is consistent, compelling, and impactful.
• Utilize market research and data-driven insights to identify and define new audiences and understand their connection to our mission.
• Maintain and evolve brand identity guidelines that communicate our values, impact, and initiatives with clarity and passion while strengthening our brand recognition and audience engagement.
• Lead the end-to-end planning, execution, and optimization of awareness and engagement campaigns across multiple platforms, including digital, social media, email, and in-person touchpoints.
• Oversee website updates and maintenance, including content creation, design updates, and functionality to enhance user engagement and drive conversions.
• Optimize our online presence through targeted campaigns, SEO/SEM/GEO, email, SMS, and social media engagement.
• Collaborate with Development to spearhead digital marketing efforts in alignment with annual fundraising, public awareness, and new donor cultivation.
• Manage budgets and timelines, ensuring high-quality outcomes that meet brand standards.

Requirements

• A strategic and creative marketing leader with 7+ years experience building brands, engaging audiences, and translating complex ideas into compelling stories that inspire action. Experience in nonprofit, conservation, outdoor recreation, or other mission-driven organizations is valued but not required.
• A strategic thinker who can translate complex ideas, including scientific or technical information, into powerful narratives that inspire action.
• Excellent verbal, visual, and written communication skills, with the ability to articulate ideas clearly and effectively to diverse audiences at any length.
• A leader with a proven track record of guiding teams to achieve exceptional results through creativity and collaboration.
• A data-driven decision-maker, able to own and analyze metrics, establish growth strategies, and amplify impact.
• A leader who balances urgency with rigor to move efficiently under pressure without cutting corners on quality or accuracy.
• Passionate about conservation and eager to apply your marketing expertise to a vital conservation mission.
• Experience crafting branding and messaging that resonates with diverse audiences.
• A leader who is committed to the principles of diversity, equity, and inclusion, to support the voices and visions of underrepresented communities and reflect the interests and concerns of a diverse society connected to the redwoods.

Benefits

• We offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance, including medical, dental, vision, retirement contributions, paid time off, and opportunities for professional growth.