Responsibilities

• Provide clear leadership across brand, creative, PR, partnerships, and communications. Set priorities, make decisions, and hold leaders accountable for outcomes. This role is responsible for results delivered through a large team of people leaders and specialists, not individual execution. Establish clear goals, measures of success, and expectations, and ensure follow-through.
• Own and evolve the brand strategy and ensure it is translated into clear guidance that teams and the field can act on. Serve as the final point of accountability for brand clarity, consistency, and quality across all touchpoints. Make deliberate choices about where the brand shows up, how it sounds, and what it stands for.
• Build strong, trusted relationships with field leadership and key influencers. Act as a true partner to the field by listening, understanding needs, and ensuring brand and communications efforts support real-world execution. Ensure messaging, tools, and campaigns are practical, clear, and designed for adoption. Hold teams accountable for creating work that helps the field succeed, not just look good.
• Lead public relations, earned media, and partnerships with a focus on expanding reach and credibility in ways that support the field and commercial priorities. Set clear goals for PR and partnerships and hold teams and agencies accountable for impact. Ensure external storytelling aligns with what the field is saying and doing.
• Set creative direction and standards across design, copy, photo, and video. Provide clarity and feedback that raise the bar while keeping work focused on business and field needs. Ensure creative teams understand the strategy behind the work and are accountable for delivering on it.
• Own field-facing communications and activation, ensuring strategy is translated into clear, actionable messaging. Partner closely with commercial and field teams to align timing, priorities, and expectations. Ensure communications are consistent, easy to understand, and reinforce confidence in the brand and direction.
• Turn strategy into executable plans with clear ownership, timelines, and decision rights. Establish processes that enable teams to deliver reliably and at scale. Identify gaps, remove obstacles, and step in when accountability is unclear or execution is at risk.
• Lead and develop a large team through strong people managers. Set a culture of ownership, clarity, and follow-through. Coach leaders to manage performance, develop talent, and hold their teams accountable. Build succession and capability across the organization.
• Represent brand, creative, and communications at the leadership table with confidence and judgment. Influence decisions across marketing, commercial, and enterprise leadership. Push for clarity, alignment, and disciplined execution when priorities compete.