Marketing Manager
Wildix
USA (Remote)
$75K/yr - $88K/yrIn-houseContractMid level5+ years exp.
8 hrs ago
Director of Marketing - Courts & Tracks
Dalton, GA (Unknown)
Salary Not AvailableDirector/ExecutiveFull time
Posted 2 days ago
Job Summary
Own and execute the brand strategy and go-to-market plan for Laykold and Rekortan in the Americas, lead content and demand programs, and coordinate with sales to drive growth across campaigns, channels, and partnerships.
- Own the brand and go-to-market strategy with growth targets and multi-channel budgets.
- Lead integrated campaigns and the development of technical content for architects, engineers and specifiers.
- Collaborate with sales, installers and distributors to align initiatives with revenue goals.
Job Description
Responsibilities
- Build Laykold and Rekortan into the preferred court and track brands in the Americas by owning brand strategy, demand creation and specification influence.
- Deliver the FY2027 Laykold and Rekortan marketing plans on budget, growing marketing-sourced qualified leads by [X]% vs. 2026 by end of Q4.
- Launch a technical/specification content program for architects, engineers and consultants, achieving [X] Laykold/Rekortan specified projects by end of Q4.
- Stand up quarterly brand performance reporting (leads, pipeline, channel/event ROI) to CMO and executive leadership by end of Q2.
- Own the brand and go-to-market strategy for Laykold and Rekortan, translating business objectives into annual marketing plans with clear growth targets, and manage both brand budgets across channels, events and partnerships to maximize return.
- Lead integrated campaigns across digital, print, social and trade media, and the creation of promotional materials (brochures, photo, video, case studies, online content); lead and develop internal team members and manage agency, creative and media partners.
- Drive the technical and specification-focused content strategy that supports architects, engineers and consultants in the design and bid process.
- Ensure marketing initiatives align with revenue goals by partnering with the sales organization, licensed installers and distributors, including support for bid and specification processes.
- Develop the event, trade show and sponsorship strategy, evaluate partnerships against defined investment criteria, and build relationships with governing bodies, athletes, coaches, tournament directors and facility operators.
- Implement market research and competitive intelligence across racquet sports and track & field, and establish performance metrics and reporting with results and recommendations to executive leadership.
AstroTurf
AstroTurf has been the pioneer of artificial turf and synthetic sports fields for decades, shaping the way athletes train and compete at every level. From the first installation in 1966 to today’s cutting-edge systems, AstroTurf continues to define the standard for sports turf installation worldwide.AstroTurf is Sport Group’s global turf brand. It is trusted across the globe by premier athletic programs and organizations, including:-Official Synthetic Turf Partner of the L.A. Galaxy-Official Turf Provider to Major League Baseball-Seattle Sounders Training Facility-Proud Partner of the Savannah Bananas-Hundreds of NCAA Division I football and soccer programsThousands of high school stadiums and community fields nationwideAstroTurf has a rich history on the world’s biggest stages, providing surfaces for 13 Super Bowls, over a dozen Olympic Games, and countless championship events. Our innovation has been central to the evolution of artificial turf, offering safe, durable, and high-performing surfaces for football, baseball, soccer, field hockey, and multi-sport use.We are the leading brand for residential artificial turf (through our sister brands) and commercial projects alike, delivering systems that combine aesthetic appeal with low maintenance and unmatched durability. Our proprietary RootZone® and Trionic® fiber technologies reduce infill migration, improve playability, and extend the life of the surface. Manufactured in the USA, we are committed to sustainability through advanced recycling initiatives and environmentally conscious processes.About Sport Group:With thousands of employees, Sport Group is the world’s largest business dedicated to sports surfaces. The group installs more synthetic turf fields, athletic tracks, and courts globally than any other company. Sport Group’s scale, innovation, and expertise are transforming the sports surface industry. Learn more at sportgroup-holding.com.
Salaries
Marketing Director median pay in the United States
Most pay falls between $90K and $153K. Based on 301 salaries.
Marketing Team
Marketing Team Size
4 (2% of company)
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
12.5K
Monthly Google Ads Budget
$13K
Traffic Source Mix
Search
35.4%
Direct
46.4%
Referral
8.4%
Social
8.3%
Paid
1.2%
Headcount Trend
Current headcount: ~201
News about AstroTurf
Links
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