Responsibilities

• Own and execute VCR’s marketing strategy across digital, print, social, and direct marketing channels, translating company goals into integrated, measurable programs.
• Serve in a hands-on, player-coach capacity — personally executing core marketing programs today while building the foundation for a growing marketing team.
• Ensure all marketing activities align with sales goals and support pipeline generation across the sales organization.
• Develop and manage the marketing budget for programs under direct oversight, track expenditures against approved allocations, and identify cost efficiencies without compromising quality.
• Plan, execute, and optimize digital marketing campaigns including email, paid and organic social, SEO/SEM, and website content and performance.
• Oversee print marketing initiatives such as direct mail, sales collateral, and practice-facing materials.
• Manage VCR’s social media presence and content calendar across relevant platforms.
• Lead direct marketing efforts targeting veterinary practices, including outreach campaigns and lead-generation programs.
• Ensure consistent brand voice, visual identity, and messaging across all marketing channels and materials.
• Provide input on promotional messaging and brand alignment for VCR’s industry events and tradeshow presence; event strategy and execution are owned by the Head of Events.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field required; an MBA or other advanced degree is a plus.

Preferred

• MBA or other advanced degree is a plus
• experience in veterinary, animal health, veterinary radiology, or B2B software services strongly preferred