Responsibilities

• Develop and own the overall consumer marketing and brand strategy aligned with Medivant Health’s business and growth objectives.
• Establish clear positioning, messaging, value propositions, and brand architecture for consumer-facing products.
• Develop strategies to increase brand awareness, consumer consideration, product trial, conversion, retention, and loyalty.
• Identify consumer segments, purchasing behaviors, needs, and motivations to guide marketing strategy.
• Build differentiated brand positioning within competitive consumer markets.
• Ensure consistent brand identity and messaging across digital, social, influencer, e-commerce, retail, events, creative, and promotional channels.
• Identify emerging consumer trends and market opportunities that can accelerate product and brand growth.
• Lead marketing strategy for new consumer product launches and commercialization initiatives.
• Develop comprehensive go-to-market strategies covering positioning, target audiences, messaging, pricing considerations, promotional strategy, channel mix, and launch execution.
• Build integrated launch plans across social media, influencers, paid media, digital, events, e-commerce, creative, and Sales.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Brand Management, or a related field.
• 10+ years of progressive marketing experience, with significant experience in consumer-facing products or brands.
• 3+ years of experience in a senior marketing leadership role with responsibility for teams, strategy, budgets, and measurable business outcomes.
• Demonstrated track record of building and growing consumer brands and products.
• Significant experience developing and executing consumer marketing strategies and integrated campaigns.
• Strong experience with brand strategy, product marketing, digital marketing, social media, influencer/creator marketing, content, and paid media.
• Demonstrated success leading new product launches and go-to-market strategies.
• Strong understanding of consumer behavior, segmentation, acquisition, conversion, retention, and loyalty.
• Experience managing significant marketing budgets and allocating investments based on performance.
• Strong understanding of marketing analytics and performance metrics, including ROAS, CAC, conversion rates, customer acquisition, engagement, and revenue attribution.

Preferred

• MBA or advanced degree.
• Experience within consumer products, CPG, consumer health, wellness, beauty, personal care, OTC products, retail, e-commerce, or other high-growth consumer brands.