Responsibilities

• Brand & Market Strategy – Own the firm's brand and market strategy, translating business objectives into clear priorities by market, audience, practice, and target accounts
• Brand & Market Strategy – Build mental availability and market preference through a distinctive, consistent brand and a multi-year brand-building strategy
• Brand & Market Strategy – Lead the strategy for a long-term brand campaign, partnering with external experts for creative execution
• Demand Generation & Account Growth – Build and activate the firm's target account universe, establishing a clear view of priority accounts, current penetration, reach, engagement, client retention, and opportunities for growth
• Demand Generation & Account Growth – Develop demand-generation programs that increase activity within priority accounts and expand reach into new accounts and/or markets
• Demand Generation & Account Growth – Define and operationalize the MQL and Marketing/Client Development SLA, partnering with Client Development and attorneys to turn marketing-generated demand into qualified opportunities and revenue
• Marketing Investment & Measurement – Maintain a healthy balance between building the firm's long-term brand and generating near-term demand, with an approximately 50/50 investment allocation and quarterly reporting to firm leadership
• Marketing Investment & Measurement – Use evidence, testing, and performance data to determine where to invest, what to scale, and what to stop doing
• Business Partnership & Leadership – Serve as a trusted strategic partner across the firm – bringing market insight and growth recommendations while actively listening to feedback from our frontline employees
• Business Partnership & Leadership – Lead the marketing team and external partners with clear priorities, accountability, and high standards for execution

Requirements

• 8+ years of progressive marketing experience, including meaningful ownership of brand strategy and demand generation in a complex B2B environment
• 2+ years of experience leading marketing in professional services – law, consulting, accounting, financial services or other
• Proven track record of connecting marketing strategy to business growth, using data and evidence to make decisions about markets, audiences, investment, and performance
• Deep understanding of brand building, demand generation, market penetration, and the balance between long-term brand investment and short-term sales activation
• Experience building target-account strategies, marketing/client development alignment, MQL definitions and SLAs
• Ability to influence without authority
• Strong strategic, analytical, communication and operational skills with the ability to move from strategy to execution
• Experience leading a team of marketing professionals and third-party vendors
• Must be based in Houston, TX

Preferred

• Oil and gas industry experience

Benefits

• comprehensive healthcare (medical, dental, vision)
• 401K with match
• a progressive PTO policy