Director of Marketing & Communications at University of Michigan | Ann Arbor, MI | $140K/yr – $155K/yr

University of Michigan

Director of Marketing & Communications

Ann Arbor, MI (Hybrid)

$140K/yr – $155K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross‑functional marketing and communications at a school level, aligning leadership, brand, and crisis planning with multi‑channel programs and data‑driven assessment.

Ownership: cross‑department strategy, brand governance, and crisis communications with leadership and a distributed team.
Impact: data collection and measurement to tie campaigns to school outcomes and program enrollment goals.
Scope: recruiting marketing for multiple programs and publicity for unit events across web, print, video, and social channels.

Job Description

Partners with school leadership and departments (i.e., development and alumni relations, recruitment, research administration, others) to develop and implement marketing and communications strategies across multiple channels that ensure consistent, effective, and integrated messaging and practices across platforms.
Serves as a member of the UMSI Management Team.
Co-leads the creation of a recruiting strategy for each of UMSI's programs in collaboration with the Office of Academic and Student Affairs; oversees production of digital and physical products (web, print, video, advertising) necessary to support the strategy.
Manages the school brand.
Maintains knowledge of marketing and communications best practices and trends and ensures professional development of the UMSI M&C team.
Provides leadership in communications best practices across the many teams and communicators working throughout the School; maintains channels (such as shared resources or a communicators' working group) to keep distributed communicators informed, coordinated, and connected to the School's broader strategy.
Works with cross-departmental partners to support their communications goals - supporting strategic planning, discussing outcomes, identifying learning moments, and generating ideas for future campaigns.
Sets and implements a data collection strategy to support the assessment of marketing and communications initiatives and activities.
Coordinate publicity plans for UMSI unit-led events.
Coordinate and direct crisis communications (internal and external), planning and coordinating as needed with the dean and school leadership.

University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving, and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.Why Work at Michigan?Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this world-class institution. It's adding a purpose to your profession. Work at Michigan and become a victor for the greater good.

Founded in 1989

Ann Arbor, Michigan, USA

38K employees (1,396 in marketing)

umich.edu