Responsibilities

• Produce compelling visual and written content for digital platforms, ensuring accuracy, quality, and brand consistency.
• Develop storytelling-driven content that supports enrollment growth, donor engagement, and community pride.
• Maintain and organize a comprehensive library of digital assets, including photos, videos, graphics, and templates.
• Ensure all content meets school standards and follows appropriate approval processes.
• Oversee and manage the school’s official website and social media platforms, including Instagram, LinkedIn, Facebook, X, and TikTok.
• Develop, schedule, and publish content that reflects the school’s brand identity and communication goals.
• Tell the story of St. Mary’s High School through compelling posts that highlight student life, academic excellence, athletics, arts, and community values.
• Monitor engagement, respond to messages and comments as appropriate, and analyze performance metrics to guide strategy.
• Capture photos and videos at school events to support high-quality content creation.
• Develop and manage a comprehensive content calendar to ensure timely, strategic communication across platforms.

Requirements

• Bachelor’s degree in marketing, communications, graphic design, or a related field preferred.
• Experience managing social media platforms for an organization or brand.
• Knowledge, Skills, and Abilities - Self-starter and someone who is easily motivated by a fast-paced working environment.
• Proficiency with Canva or Adobe Creative Suite is required.
• Strong writing, editing, and visual storytelling skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent organizational skills and attention to detail.
• Ability to collaborate effectively with multiple departments and key stakeholders.
• Understanding of marketing trends, analytics, and best practices.
• Ability to translate school culture and mission into compelling narratives that support enrollment and fundraising goals.

Preferred

• Experience in a school or nonprofit environment is a plus.