Responsibilities

• Lead, develop, and inspire the Marketing, Communications, and Membership teams to achieve organizational goals and advance the Zoo Society's mission.
• Foster a culture of collaboration, innovation, accountability, and data-driven decision making.
• Build and maintain strong relationships with board of trustee members, community leaders, organizations, vendors, and stakeholders to expand and diversify the Zoo's audiences and community impact.
• Develop and facilitate a Marketing/PR committee with to include board trustees.
• Identify and cultivate strategic partnerships that enhance the Zoo's visibility, relevance, and value throughout the region.
• Collaborate closely with the Resource Development and Learning & Engagement teams to support fundraising campaigns, special events, donor communications, and audience engagement initiatives.
• Serve as a strategic advisor to the President & CEO on communications, public messaging, and issues with potential external impact.
• Demonstrate sound judgment and effective problem solving in both routine and high-profile situations, maintaining composure under pressure.
• Champion the organization's commitment to leveraging audience insights, market research, and performance data to guide strategy and decision making.
• Serve as the steward of the Seneca Park Zoo brand, ensuring consistency and excellence across all communications and marketing materials.

Requirements

• Bachelor's degree in marketing, Communications, Public Relations, Business, or a related field.
• Eight (8) or more years of progressively responsible experience in marketing, communications, public relations, membership, or audience development.
• Minimum of three (3) years of experience leading and developing high-performing teams.
• Demonstrated success developing and executing integrated marketing and communications strategies that drive measurable business results.
• Experience managing budgets, allocating resources, and evaluating return on investment.
• Proven ability to build collaborative relationships with boards, volunteers, executives, community leaders, and external partners.
• Strong track record of leading, motivating, coaching, and holding staff accountable for achieving goals.
• Experience managing media relations, public relations initiatives, and crisis communications.
• Exceptional written, verbal, presentation, and interpersonal communication skills.
• Strong analytical and project management skills, with the ability to manage multiple priorities and deadlines simultaneously.

Preferred

• Experience using Marketing Cloud
• Salesforce experience
• Experience working for non-profit organization a plus.

Benefits

• Salary and Benefits: This is a full-time, exempt position. Annual salary range is $80,000 - $95,000 commensurate with experience. Some of the benefits available include health insurance plans, HSA, FSA, life insurance, long term disability insurance, dental, vision, 403B retirement plan, holiday, personal, birthday, and sick time benefits.