Director, Marketing Communications

Redwood City, CA (On-site)

$205K/yr – $240K/yrDirector/ExecutiveFull time

Posted 5 months ago

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Job Summary

A senior strategic communicator leads Pulmonx's brand and cross-channel messaging across patients, physicians, hospitals, and the pulmonary community. The role shapes brand strategy, accelerates physician adoption, and scales patient engagement while collaborating with product marketing, medical education, and agencies. It focuses on translating clinical data into clear narratives and direct-to-patient and direct-to-referring programs to drive growth.

Job Description

Responsibilities

  • lead and evolve how we communicate our story across patients, physicians, hospitals, and the broader pulmonary community.
  • shape brand strategy, accelerating physician adoption, and scaling patient engagement as the company continues its growth trajectory.
  • This is a highly visible leadership role for a strategic communicator who thrives at the intersection of brand, demand, and data — and who is excited to grow into broader marketing leadership over time.
  • provide comprehensive leadership across brand strategy, messaging, advertising, digital engagement, public relations, and patient and physician communications — with an increasing emphasis on physician-facing marketing that drives awareness, confidence, and adoption behaviors.
  • close collaboration with Product Marketing, Medical Education, Sales Operations, and external agency partners to ensure that Pulmonx’s clinical value and commercial differentiation are consistently and compellingly communicated across channels.
  • What You’ll Own And Build
  • Enterprise Narrative & Brand Leadership
  • You will serve as the steward of Pulmonx’s messaging ecosystem — ensuring clarity, consistency, and impact across audiences and channels.
  • Set strategic direction and priorities for messaging across the marketing organization
  • Create cohesive cross-channel messaging spanning corporate communications, brand positioning, patient and HCP communications, advertising, social media, and regional marketing
Pulmonx Corporation logo

Pulmonx Corporation

3.0 Glassdoor

Pulmonx has developed the Zephyr Endobronchial Valve, a minimally invasive treatment for COPD/emphysema. The one-time procedure is done by bronchoscopy and requires no cutting or incisions. During the procedure, on average 4 tiny valves are placed in the airways to block off the diseased parts of the lung which allows trapped air to escape until the lobe is reduced. Reducing hyperinflation allows the healthier parts of the lungs to expand and take in more air. This results in patients being able to breathe easier and have less shortness of breath.1 Complications of the Zephyr Endobronchial Valve treatment can include but are not limited to pneumothorax, worsening of COPD symptoms, hemoptysis, pneumonia, dyspnea and, in rare cases, death.11. Criner G et al AM J Resp Crit Care Med 2018, Published on 22-May-2018 as 10.1164/rccm.201803-0590OCBrief Statement: The Pulmonx Zephyr® Endobronchial Valves are implantable bronchial valves indicated for the bronchoscopic treatment of adult patients with hyperinflation associated with severe emphysema in regions of the lung that have little to no collateral ventilation. The Zephyr Valve is contraindicated for: Patients for whom bronchoscopic procedures are contraindicated; those with evidence of active pulmonary infection; known allergies to Nitinol (nickel-titanium) or its constituent metals (nickel or titanium); known allergies to silicone, or with large bullae encompassing greater than 30% of either lung; Patients who have not quit smoking. The Zephyr Valve should be used with caution and only after careful consideration in treating patients with: Prior lung transplant, LVRS, median sternotomy, or lobectomy; Congestive heart failure or recent myocardial infarction; FEV1 <15% of predicted value. Use is restricted to a trained physician. Prior to use, please reference the Zephyr Endobronchial Valve System Instructions for more information on indications, contraindications, warnings, all precautions, and adverse events.

Founded in 1998
Redwood City, California, USA
285 employees (8 in marketing)
35% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
12.2K
Traffic Source Mix
Search
42.7%
Direct
41%
Referral
7.3%
Social
7%
Paid
1.8%

Headcount Trend

Current headcount: ~284

Marketing Team

Marketing Team Size
8 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$276.9M
Last Raise
$66M
Series H, 6 years ago

Funding History

  • May 2020
    Series H • $66M
  • May 2020
    Debt Financing • $17M
  • May 2019
    Series G • $65M

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