Lead the organization’s integrated marketing and communications to advance fundraising, brand, and reputation, owning strategy, team leadership, donor communications, PR, content across channels, and measurement.

• Growth Strategy: Develop and execute an integrated marketing and communications plan aligned with fundraising, social enterprise growth, and recruitment goals.
• Brand & Narrative: Partner with leadership on brand positioning, messaging, reputation, and audience engagement.
• Team Leadership: Lead and develop a cross-functional marketing team to drive collaboration and accountability.
• Planning & Performance: Establish annual marketing plans, goals, timelines, and performance metrics.
• Brand Consistency: Oversee brand strategy and ensure consistent visual identity, messaging, and voice across platforms.
• Mission Messaging: Evolve brand messaging around Misericordia’s vision of “a life worth living” for all residents.
• Donor Communications: Plan and execute donor communications, including appeals, stewardship, proposals, and campaign collateral.
• Audience & Data: Ensure donor communications are segmented, data-informed, and emotionally compelling.
• Campaign Support: Support major campaigns and events with cohesive messaging and integrated marketing.
• Measurement & Reporting: Track data to increase reach and impact of communications.

Note: This summary reflects the primary leadership, strategy, and execution responsibilities; see sections below for detailed requirements, nice-to-haves, and benefits.