Responsibilities

• Strategy and growth. Develop and lead an integrated marketing, communications, and membership strategy tied to attendance, ticket sales, membership sales and renewals, brand health, audience development, and organizational priorities.
• Audience and positioning. Use research, segmentation, first-party data and market insight to identify priority audiences, sharpen CuriOdyssey's value proposition and create relevant messaging for diverse Bay Area communities.
• Out-of-home advertising. Set OOH media strategy, including market and geographic selection, transit, billboard, street-level, and other place-based opportunities. Lead planning, buying oversight, creative adaptation, production specifications, flighting, vendor management, and effectiveness measurement.
• Digital advertising. Direct paid search, paid social, display, programmatic, video, retargeting and emerging digital channels. Establish testing plans, audience and conversion strategies, tracking requirements, brand-safety standards and optimization cadence.
• Campaign leadership. Build campaign briefs, goals, budgets, timelines and channel plans. Guide creative development and ensure accurate, accessible, on-brand delivery across paid, owned, earned and on-site touchpoints.
• Performance management. Create a practical measurement framework and reporting rhythm. Monitor spend and results, diagnose performance, shift resources when warranted, and communicate insights and recommendations to the CEO and senior leadership team.
• Membership growth. Partner with the Marketing and Membership Systems Manager to strengthen acquisition, renewal, upgrade, win-back, lifecycle communications, and member experience.
• Website and search. Own the marketing roadmap for website content, user journeys, and conversion. Lead SEO and evolving AI-search visibility practices, including technical and content improvements, structured data, local discovery, and measurement through analytics and search platforms.
• Brand and communications. Maintain brand standards and message consistency. Oversee public-facing communications and coordinate with public relations support on media opportunities, issues, and organizational storytelling.
• Cross-functional revenue support. Provide strategic and tactical marketing support for education programs, retail, fundraising campaigns, facility rentals, and special events while keeping primary accountability focused on attendance, ticketing, membership, and marketing performance.

Requirements

• Bachelor's degree in marketing, business, communications, or advertising from an accredited institution. Will consider work experience in lieu of a degree. Master's or MBA with a marketing focus preferred.
• At least 8 years of progressively responsible marketing experience, including significant ownership of strategy, integrated campaigns, budgets, and measurable growth outcomes.
• At least 2 years of experience leading a department or managing a team of two or more employees.
• Deep experience developing and evaluating both out-of-home advertising and paid digital media strategies, with demonstrated ability to connect media choices to business outcomes.
• Demonstrated success driving consumer attendance, ticket sales, subscriptions, or memberships in a ticketed, membership-based, or comparable customer environment.
• Strong command of marketing analytics and experimentation, including conversion tracking, attribution, ROAS, customer acquisition cost, funnel performance, and budget optimization.
• Experience with SEO and AI-search optimization, including the evolving practices often described as answer-engine optimization or generative-engine optimization. Ability to distinguish durable, evidence-based search practices from short-lived tactics.
• Experience managing agencies, media buyers, creative partners, technology vendors, and production timelines.
• Excellent writing, editing, presentation, and executive communication skills, with sound judgment about audience, tone, and message.
• Strong people leadership, project management, and prioritization skills, including the ability to operate effectively in a small, hands-on organization.

Preferred

• Experience in a museum, zoo, attraction, hospitality organization, or nonprofit.
• Website strategy or design experience, particularly information architecture, user experience, accessibility, content management, conversion-rate optimization, or a website redesign.
• Experience marketing to families, schools, tourists, or culturally and economically diverse communities.
• Working knowledge of CRM, ticketing, membership, email automation, web analytics, and marketing technology systems.
• Strong visual judgment and the ability to provide useful creative direction; graphic production skills are helpful but not required.

Benefits

• Benefits include: Vacation, Paid Sick Leave, holidays, individual medical, dental, life insurance, 403(b) retirement plan, museum membership, and more.