Responsibilities

• Strategic Planning & Brand Stewardship - 20% Develop and maintain a comprehensive marcom strategy encompassing all Institute stakeholders, both internal (faculty, students, staff, BU leadership, Questrom administration) and external (practitioners, policymakers, media, donors, board members, and the public). Specific responsibilities include: • Translate the Institute's 5-year strategic plan into a cohesive communications architecture with clear goals, audiences, channels, and metrics • Establish and enforce brand standards, ensuring consistency in voice and visual identity across all Institute outputs • Serve as the Institute's primary communications strategist in close coordination with the Executive Director and Faculty Director • Coordinate with Questrom central marketing and BU central communications to amplify Institute work while maintaining a distinct Institute identity • Manage reactive and proactive communications and reputation stewardship, including communications related to all topics aligned with the Institute's mission • Own communications performance metrics; report regularly to leadership on reach, engagement, and strategy effectiveness; use data to adjust approach
• Research Translation & Public-Facing Content - 20% Partner with Institute faculty and researchers to translate academic work into compelling content accessible to practitioners, policymakers, journalists, and broader public audiences. Specific responsibilities include: • Develop vehicles for disseminating research findings, including written briefs, op-ed pitches, social content, and media outreach • Commission and edit public-facing content that bridges academic rigor and public accessibility • Build and maintain relationships with relevant media outlets, journalists, and policy organizations to extend the Institute's research reach • Coordinate with BU's Office of Research communications team and The Brink (BU's research news platform) to amplify faculty work • Position the Institute as a credible, accessible resource on business, markets, and society for non-academic audiences

Requirements

• Bachelor's degree required, preferably in marketing, communications, journalism, public affairs, or a related field
• Seven or more years of progressive experience in marketing, communications, or brand strategy, ideally within higher education, research, media, policy, or a mission-driven organization
• Demonstrated ability to develop and lead integrated, multi-stakeholder communications strategies
• Strong writing and editing skills with the ability to produce and commission compelling content for diverse audiences
• Proven media relations experience: pitching stories, managing press inquiries, and building journalist relationships
• Experience managing social media platforms, website content management systems, and digital analytics tools
• Proven ability to translate complex or technical content into accessible, engaging public-facing material
• Experience working within or alongside a centralized communications or marketing function in a complex organization
• Demonstrated success operating with autonomy in a fast-moving, ambiguous environment

Preferred

• Experience in or deep familiarity with the business, finance, policy, or academic media landscape
• Existing relationships with journalists, editors, or communications professionals working in relevant subject areas
• Experience in crisis communications or reputation management
• Experience supporting development communications, board relations, or donor stewardship
• Familiarity with podcast production and promotion
• Graduate degree in a relevant field
• Demonstrated substantive interest in the role of business in society, markets, governance, or related themes