Responsibilities

• Lead the development of a comprehensive, multi-channel marketing and communication strategy, overseeing implementation and ensuring alignment with organizational goals.
• Translate organizational priorities into actionable plans, budgets, staffing recommendations, systems, workflows, and measurable outcomes.
• Develop strategies for in-person and online audience growth and diversification using CRM analytics, social media insights, and market trends, including disaggregated audience data that tracks who the Pillow is reaching, welcoming, and retaining.
• Design and lead multicultural marketing as a core audience-development and revenue strategy — including culturally specific campaigns, multilingual and in-language content, community-trusted media channels, and authentic, sustained engagement with Global Majority communities, artists, and audiences.
• Create and refine audience goals and revenue strategies, leading cross-functional teams in ongoing implementation and improvement efforts.
• Lead, coach, and develop year-round and seasonal marketing staff while creating the systems, processes, and accountability structures necessary to achieve departmental goals.
• Supervise institutional voice and style, ensuring consistency across all public-facing marketing and communication materials.
• Establish departmental priorities and manage the allocation of marketing and communications resources across Jacob’s Pillow’s key departments, including Programming, The School, Community Engagement, Philanthropy, and the Archives.
• Manage the marketing and communications budget and realize sales goals.
• Lead marketing and communications reporting efforts, providing analysis, recommendations, and insights that support organizational decision-making.

Requirements

• Bachelor’s Degree in marketing or equivalent combination of education, commensurate abilities, and professional experience.
• Minimum 7 years of arts marketing and communications experience, with at least 3 years in a management position.
• Demonstrated success developing integrated marketing and communications campaigns that align earned media, digital marketing, content strategy, audience development, and revenue objectives.
• Demonstrated multicultural marketing experience — designing and executing campaigns that authentically reach, grow, and retain culturally diverse audiences, with measurable audience and revenue results.
• Cultural competency in audience development: understands how marketing choices — imagery, language, channels, pricing, and partnerships — include or exclude communities, and how to build trust with audiences an institution has not historically served.
• Prior experience leading and motivating successful teams.
• Proven written and verbal communication skills.
• Passion for and understanding of dance and its many forms.
• Must be self-motivated with a passion for meeting and exceeding goals.
• Strong strategic and operational thinker with the ability to translate goals into plans, systems, budgets, and measurable outcomes.

Preferred

• Prior experience working with leadership staff to advance institutional goals and branding standards preferred.
• Prior experience creating ticket sales projections and managing revenue maximization and pricing strategies preferred.
• Experience in monetizing digital platforms preferred.
• Prior experience working with dance presenters or other arts organizations is preferred.

Benefits

• Health, vision and dental insurance
• FSA
• Dependent Care FSA
• 403b
• Annual retirement employer contribution
• paid time off
• life insurance
• short- and long-term disability
• Employee Assistance Program.