Responsibilities

• Lead public relations and media outreach.
• Drive organizational storytelling across all platforms (print, video, web, social media).
• Drive brand adoption across agency.
• Oversee communications, including marketing materials, external and internal newsletters, print, video, web, and social media. Share in newsletter, print, video, web, and social media production tasks as needed.
• Develop and manage the annual marketing plan.
• Supervise Communications team, providing guidance, acting as subject matter expert in communications and marketing (including marketing technology), delegating tasks, and overseeing marketing project management for agency-wide support.
• Drive marketing support and guidance process across the agency.
• Serve as subject matter expert in WordPress, Google Ads, and Google Analytics, guiding and training staff, driving digital strategy, and optimizing website and campaign performance.
• Create and oversee content, including newsletters, social media campaigns, videos, and multimedia projects.
• Lead monthly e-Appeals and assist in managing direct mail campaigns with outside vendor.

Requirements

• Bachelor’s degree in communications, marketing, or related field. Master’s Degree preferred.
• 10+ years of experience in marketing and communications.
• Computer literate in Microsoft Windows, Microsoft Word, Excel, WordPress and PowerPoint. Familiarity with major social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Knowledge of Blackbaud Luminate, Mail Chimp, or equivalent CMS software, highly desirable.
• Excellent verbal and written communication skills.
• Knowledge of graphic design software a plus.
• Able to work independently and meet deadlines.
• Able to work with individuals from diverse backgrounds and adapt to change.
• Ability to work in a team environment, assisting and call on team members as necessary.
• Valid Driver’s license and auto liability insurance as required by law.

Preferred

• Master’s Degree preferred