Responsibilities

• Executive Partnership & Strategic Leadership - Serve as a strategic partner to the CEO and Chief Development Officer on organizationalpositioning, visibility, and growth
• Translate organizational strategy into clear, compelling marketing and communications initiatives that support fundraising, partnerships, and expansion
• Identify opportunities to elevate Illumination Health + Home's presence locally, regionally, and nationally
• Collaborate with executive leadership to align marketing strategies with the organization's mission, vision, and growth goals

• Marketing Strategy & Brand Leadership - Lead the development and execution of comprehensive marketing and communications strategies that strengthen brand awareness and support donor engagement
• Steward and ensure consistent use of Illumination Health + Home branding across all platforms and materials
• Oversee development of marketing materials, organizational collateral, impact storytelling, and campaign messaging
• Plan and implement marketing campaigns, event marketing strategies, and special initiatives that elevate the organization's visibility

• Fundraising & Campaign Support - Partner with the Chief Development Officer to support donor acquisition, retention, and stewardship through strategic communications and storytelling
• Develop marketing strategies for fundraising campaigns, donor initiatives, and special events
• Contribute to donor engagement strategies including donor acknowledgment, communication, and retention initiatives
• Support marketing efforts for major organizational events and fundraising initiatives

• Digital Marketing, Communications & Content - Oversee website management, email marketing, social media strategy, and digital outreach efforts
• Lead content development including editorial calendars, storytelling, impact reports, newsletters, and marketing collateral
• Manage public relations efforts including media outreach, press releases, and thought leadership opportunities
• Develop and manage internal communications including organizational newsletters, internal updates, and town hall materials

• Team Leadership & Collaboration - Lead, mentor, and manage the marketing and communications team while fostering a culture of collaboration and innovation
• Manage external vendors including designers, printers, photographers, videographers, and consultants
• Collaborate with cross-functional teams including Development, Finance, Operations, and program leadership to support organization-wide initiatives
• Build and maintain strong relationships with community partners, donors, and stakeholders

• Performance, Operations & Analytics - Establish and monitor key performance indicators (KPls) to evaluate marketing effectiveness and audience engagement
• Use analytics and data insights to refine marketing strategies and improve performance across channels
• Manage the marketing and communications budget and resources efficiently
• Stay informed of marketing trends, donor engagement strategies, and sector best practices to continuously improve marketing efforts
• Maintain marketing systems and tools including the website, employee portal, digital platforms, and CRM systems such as Bloomerang