Responsibilities

• Develop an annual marketing and communications plan and budget with strategic audience and revenue goals, and report progress against goals, expense forecasts, and campaign success.
• Lead the creative direction, development, and production of all marketing campaigns and collateral with deadlines met.
• Create excitement about the Meadows Museum through messaging, campaigns, and engaging social media storytelling.
• Develop an annual PR and media campaign, oversee the PR strategy and team, and align with the Museum’s goals.
• Establish relationships with journalists, influencers, and media outlets; oversee local and international PR associates and press activities.
• Own the website and social channels, safeguard the Meadows brand, and ensure positive, consistent messaging across all channels.
• Collaborate across disciplines to develop campaigns that attract visitors, members, and donors.
• Coordinate with an outside freelance designer for signage, paid media, and collateral; manage external contracts.
• Integrate marketing and PR functions across channels and partner with Membership on direct mail, eblasts, and member outreach.
• Lead community outreach and partnerships with cultural institutions, civic entities, and corporate partners to amplify the museum’s role.

Requirements

• A Bachelor’s degree is required.
• A minimum of five (5) years of work experience in social media, digital and print communications, advertising, or marketing is required.
• Previous experience supporting marketing initiatives in the arts is strongly preferred.
• A minimum of one (1) year supervisory experience is required.
• Strong interpersonal and verbal communication skills; ability to communicate across the University and maintain relationships with diverse constituencies.
• Strong written communication skills and customer service orientation.
• Problem-solving skills with the ability to identify, analyze problems, and devise solutions.
• Strong organizational, planning, and time management skills with project management and attention to detail.
• Ability to communicate with diverse audiences and generate excitement about the museum’s activities.
• Ability to exercise good judgment when presenting information to Board members, donors, media, and university leadership.

Preferred

• Master’s degree in marketing, communications, advertising, public relations, or business is preferred.
• Spanish language ability is highly preferred.

Benefits

• SMU offers staff a broad, competitive array of health and related benefits, including health, dental, and vision, plus wellness programs.
• SMU provides retirement programs to benefit you and your family during and after employment.
• Professional and personal development opportunities, including tuition benefits.