Responsibilities

• Lead, mentor, and oversee the marketing and communications team, fostering professional growth and an inclusive, collaborative culture.
• Develop and implement strategic marketing and communications plans that support HACE's mission and long-term goals.
• Oversee content ideation, creation, and execution across channels, ensuring messaging aligns with organizational priorities and values.
• Manage marketing budgets, ensuring efficient allocation of resources and tracking ROI for campaigns and initiatives.
• Develop and implement integrated marketing campaigns to grow membership, event registrations, and overall engagement.
• Optimize digital marketing strategies, including social media, paid advertising, SEO, email marketing, and website content, to increase visibility and member acquisition.
• Analyze marketing performance, prioritize channels, and make data-informed decisions to maximize impact.
• Oversee creation and distribution of marketing materials, including e-blasts, social content, videos, graphics, and print collateral.
• Support planning and execution of virtual and in-person events, including annual summits, career fairs, and other programs.
• Lead marketing for event registration, promotion, and engagement before, during, and after events.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 5-7+ years of experience leading marketing teams, with demonstrated expertise in digital marketing, communications, and advertising.
• Proven experience in developing and managing budgets to support marketing strategies and organizational goals.
• Demonstrated success in leading, mentoring, and developing high-performing teams in a collaborative and inclusive manner.
• Strong project management skills, able to manage multiple priorities in a fast-paced, dynamic environment.
• Experience with website CMS (e.g., WordPress), email marketing tools (MailChimp, HubSpot), event platforms (Hopin, Eventbrite), and social media management tools.
• Experience planning and executing events, campaigns, and integrated marketing initiatives.
• Strong interpersonal, written, and verbal communication skills; public speaking experience preferred.
• Detail-oriented, proactive, entrepreneurial, and comfortable with minimal direction.
• Familiarity with basic design tools (e.g., Canva, PowerPoint, PDF).

Preferred

• Commitment to diversity, equity, inclusion, and accessibility in all aspects of marketing and communications.
• Strategic thinker who can align marketing initiatives with organizational mission and measurable outcomes.
• Ability to analyze data and optimize campaigns for impact and efficiency.

Benefits

• Agency Benefits: Medical, Dental, Vision, 403(b) Match, PTO, Tuition Reimbursement,Public Service Loan forgiveness and 12 paid holidays.