Responsibilities

• Own content strategy across the full funnel: awareness → nurture → conversion
• Write and edit high-impact content across channels including email, landing pages, website, blog, social, case studies, and founder stories, and ensure they can be repurposed across organization.
• Leverage Founders First’s extensive content library (impact data, member journeys, outcomes) to strengthen brand authority and demand generation (loan production, program enrollment, event participant, grant participation)
• Develop messaging that clearly articulates value propositions for founders, partners, funders, and investors
• Maintain and manage an integrated content calendar with clear deadlines and priorities
• Partner closely with the Marketing Technology Specialist to execute campaigns and track performance
• Analyze results (open rates, CTRs, conversions, lead quality) and continuously optimize content and messaging
• Translate strategic priorities into executable campaigns and initiatives
• Coordinate across teams (lending, programs, partnerships, thought-leadership, grants) to ensure consistency and clarity of messaging
• Support development and execution of overall marketing strategy aligned to revenue, program enrollment, grant activity, and capital raises
• Provide hands-on leadership while motivating and guiding team contributors
• Lead marketing promotion for six (6) Capital Activation Experience (CAE) events and two (2) partner pitch events annually
• Develop integrated event promotion plans across email, social, partner channels, and landing pages
• Support partner co-marketing efforts to attract B2B suppliers seeking capacity-building funding and advisory services
• Ensure events reinforce brand visibility, pipeline development, and ecosystem credibility

Requirements

• 7–10+ years of experience in marketing communications, content marketing, or digital marketing
• Proven ability to write compelling, conversion-driven content across multiple channels
• Deep understanding of the full marketing funnel and how storytelling drives measurable business outcomes
• Strong analytical skills with the ability to interpret data and translate insights into action
• Experience leading projects and coordinating small teams in fast-moving environments
• Comfortable balancing strategy with hands-on execution
• Highly organized, deadline-driven, and execution-oriented
• Strong collaborator who integrates well with cross-functional teams
• Experience navigating competing priorities and stakeholder management

Preferred

• Experience building demand generation or lead pipelines in B2B, financial services, or professional services
• Demonstrated success supporting revenue, program enrollment, or fundraising goals through marketing
• Experience managing marketing calendars across multiple initiatives simultaneously
• Strong working knowledge of LinkedIn, Instagram, YouTube, and emerging channels for brand and engagement growth
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation tools
• Experience with inclusive, equity-centered, or impact-driven storytelling
• Background in financial services, investing, lending, or mission-driven organizations
• Experience supporting investor or fund communications