Director of Marketing & Communications at | Shreveport, LA

Director of Marketing & Communications

Shreveport, LA (Unknown)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the cross-channel marketing engine for a regional tourism board, turning annual plans into integrated campaigns that move brand, PR, and tourism metrics while coordinating agency partners and internal teams.

Growth Infrastructure: Build and manage calendars, timelines, and budgets across multiple campaigns.
Brand & Campaign Execution: Lead integrated campaigns while upholding brand standards in diverse markets.
Partner Management: Oversee Agency of Record and vendors to ensure timely deliverables and measurable impact.

Job Description

Responsibilities

Assist the Vice President of Marketing and Communications in developing and implementing Visit Shreveport-Bossier’s annual Strategic Marketing Plan.
Translate organizational priorities into comprehensive marketing campaigns supporting destination tourism, sports tourism, public relations, community initiatives, and special projects.
Lead brand awareness initiatives through integrated, results-driven marketing and advertising campaigns across local, regional, national, and international markets.
Ensure all marketing initiatives align with Visit Shreveport-Bossier’s brand standards, messaging, and strategic objectives.
Utilize research, visitor data, market trends, and analytics to support marketing decisions and campaign development.
Stay current on tourism, marketing, communications, and advertising trends and recommend innovative strategies that improve organizational performance.
Establish, manage, and monitor annual marketing calendars, campaign timelines, and departmental workflows.
Lead the execution of multiple concurrent marketing initiatives while ensuring projects remain on schedule and within budget.
Develop project timelines, assign responsibilities, establish milestones, and proactively address challenges before they impact deadlines.
Provide regular project status updates to the Vice President and ensure leadership has visibility into departmental priorities and progress.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Advertising, Business Administration, or a related field.
Minimum of seven (7) years of progressively responsible marketing, communications, advertising, or public relations experience.
Minimum of three (3) years leading marketing teams, supervising staff, or managing cross-functional projects.
An equivalent combination of education and relevant experience may be considered.
Strong understanding of digital marketing, branding, advertising, content strategy, SEO, website analytics, CRM/CMS platforms, and marketing analytics.
Experience managing multiple complex projects with competing deadlines.
Working knowledge of Adobe InDesign, Adobe Illustrator, and Adobe Express
Proficiency with Microsoft Office Suite, project management tools, and marketing technology platforms.
Experience managing advertising agencies, creative partners, media relationships, and vendor contracts.
Experience developing and executing integrated marketing campaigns.
Ability to represent Visit Shreveport-Bossier professionally in public settings and industry events.