Drive marketing strategy and campaigns across the organization to achieve business results.

• Lead marketing strategy, campaigns, and messaging across the organization to drive business results.
• Must-have: Bachelor’s degree in marketing or communications with 6–8 years of relevant experience.
• Standout: Cross-functional leadership and enterprise-wide vendor management.

Responsibilities

• Provides strategic direction and oversees the management and maintenance of department deliverables striving for operational excellence (productivity, quality, SLAs, customer experience of services provided, etc.).
• Buidls high performing teams with vision, leadership, goals and metrics.
• Serves as a role model for team members; acts and inspires team members to embrace and implement culture initiatives.
• Provides awareness to staff how their work impacts other departments, programs and the enterprise.
• Encourages collaboration and holds team members accountable for achieving outstanding results.
• Responsible for all management functions including hiring, training, planning and directing work, coaching and staff development, managing and evaluating performance, recognizing and rewarding employees; corrective action procedures and practices, addressing complaints and resolving problems.
• Develops and manages the department budget.
• Works closely with Directors across the organization to make tactical and operational decisions that advance company strategies and goals and collaborates to deliver on company-wide deliverables/requirements.
• Oversees/leads departmental projects and continuous improvement initiatives may lead cross functional teams.
• Develops and implements department policies and procedures to ensure compliance with federal, state, local and company policies, rules and regulations.

Preferred

• Lead the development of winning marketing strategies, plans and tactics that generate desired business results for Colorado Access business units, coordinating execution across the organization and leveraging a diverse set of products and resources.
• Develop and manage marketing communications strategy and associated messaging architecture across all business lines, products, and audiences.
• Lead the development and management of brand, messaging, positioning, and advertising strategies and tactics for offline and online channels. Manage standards across all company brands.
• Lead social media strategy that drives awareness, engagement, and growth/retention.
• Design, execute, and measure online, direct mail, social media, PR and grassroots marketing campaigns for each market.
• Support marketing events (sponsorships, cause marketing, event management). Ensure alignment of relationships between marketing and community programs and corporate goals and compliance.
• Supervise creative design, including delivery and fulfillment of digital, print, mobile, video and web marketing assets.
• Serve as editor in chief for Colorado Access external and internal communications.
• Collaborate with internal stakeholders and team to develop strategy, write communication plans and creative briefs, research and analyze information, write and proof content, prepare presentations, and coordinate logistics.
• Oversee enterprise-wide vendors, including print and mail fulfillment, to achieve marketing and communication objectives.
• Oversee development and management of company’s digital engagement strategy (in collaboration with other key stakeholders), including portal and website design, development and maintenance.
• Develop and manage enterprise-wide public relations strategy and activities in line with sales and marketing strategic plans, including media relations and company promotion through external partnerships and promotions.
• Develop analytics for decision-support of marketing expense allocation, including return on investment and recommend ongoing calibration of tactics in line with budget.

Benefits

• Medical, dental, vision insurance that starts the first day of the month following start date.
• Supplemental insurance such as critical illness and accidental injury.
• Health care and dependent care flexible spending account options.
• Employer-paid basic life insurance and AD&D (employee, spouse and dependent).
• Short-term and long-term disability coverage.
• Voluntary life insurance (employee, spouse, dependent).
• Paid time off
• Retirement plan
• Tuition reimbursement (based on eligibility).
• Annual bonus program (based on eligibility, requirements and performance).