Director of Marketing & Communications

Fayetteville, NC (On-site)

$120K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive City-wide strategic communications as Director of Marketing and Communications for Fayetteville, leading branding, media relations, and crisis communications.

  • Own citywide strategic communications plan and cross-channel branding.
  • Must-have: Seven years of progressively responsible public communications experience with supervisory experience.
  • Standout: Crisis and disaster communications coordination across City departments.

Job Description

Responsibilities

  • developing and implementing the City’s strategic communications and marketing plan
  • managing and promoting the City brand
  • leading consistent messaging across social media, digital, and broadcast platforms
  • managing media relations and preparing City leadership for interviews and public engagement
  • overseeing publications, marketing materials, and presentations
  • managing the government access channel and televised Council meetings
  • leading internal communications initiatives
  • supervising communications staff
  • managing the department budget and resources
  • coordinating communications during emergencies or disaster situations

Requirements

  • Bachelor’s degree in public administration, marketing, communications, public relations, journalism, or a related field
  • Seven years of progressively responsible experience in public communications, public information, public relations, journalism, or related work, including experience managing communications programs
  • A minimum of five years of supervisory experience
  • Master’s degree in a related field is preferred

Benefits

  • excellent benefit package
City of Fayetteville, North Carolina logo

City of Fayetteville, North Carolina

The City of Fayetteville is ‘Can Do’ Carolina, a community with a central location in both the Carolinas and the East Coast, that is home to over three hundred thousand people and includes Fort Bragg— the largest U.S. military installation in the world. Fayetteville is the 6th largest city in North Carolina. Many in our community are deeply rooted in the local tradition of getting things done through hard work, determination, service and generosity. Others from across the country and the world have joined this tradition, and together we are building the next great region of the Carolinas. We count on our military connection, engaged citizens, diverse economy, excellent arts scene, and three outstanding area colleges — to help us move towards that future. With a thriving downtown, state-of-the-art baseball stadium and new development throughout the City, there’s no end to what we can do.

Fayetteville, North Carolina, USA
691 employees (12 in marketing)

Traffic Signals

Monthly Visitors
53.1K
Traffic Source Mix
Search
49.9%
Direct
40.7%
Referral
5.5%
Social
1.2%
Paid
2.5%

Headcount Trend

Current headcount: ~691

Marketing Team

Marketing Team Size
12 (2% of company)
Median Career Experience
2 years
Median Tenure
1.5 years

Recent News