Director of Marketing & Communications

Sonoma County, CA (On-site)

$100K/yr – $145K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Owns the organization’s marketing and communications engine, aligning brand, multi-channel campaigns, and executive storytelling with fundraising and mission growth.

  • Owns integrated campaigns across digital, print, email, events, and community engagement to drive visibility and impact.
  • Shapes executive messaging and crisis communications to protect reputation and guide stakeholder conversations.
  • Meets marketing goals with clear metrics, reporting, and continuous optimization tied to fundraising and program growth.

Job Description

Responsibilities

  • Develop and implement a comprehensive marketing, communications, and public relations strategy aligned with organizational priorities and growth objectives.
  • Serve as the organization's brand steward, ensuring consistency in messaging, visual identity, storytelling, and public positioning.
  • Partner with executive leadership to strengthen organizational visibility, reputation, and stakeholder engagement.
  • Establish measurable goals, key performance indicators, and reporting mechanisms to evaluate marketing and communications effectiveness.
  • Provide leadership and oversight for marketing initiatives supporting fundraising, program growth, advocacy efforts, and organizational awareness.
  • Supervise and develop marketing and communications staff, contractors, interns, and volunteers as assigned.
  • Develop and manage organizational messaging, key talking points, and communication frameworks.
  • Lead the creation of compelling content that communicates the organization's mission, impact, strategic priorities, and community stories.
  • Oversee internal and external communications, ensuring consistency, clarity, and alignment with organizational values.
  • Develop communication standards and resources that support consistent messaging across departments and Club locations.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
  • Seven or more years of progressively responsible experience in marketing, communications, public relations, brand management, or a related field required.
  • Experience leading organization-wide marketing and communications strategies required.
  • Experience developing and executing multi-channel marketing campaigns and public relations initiatives required.
  • Experience supervising staff, contractors, volunteers, or creative teams preferred.
  • Graphic design experience strongly preferred, including experience creating digital and print marketing materials, presentations, social media graphics, and promotional collateral.
  • Experience with Canva required.
  • Experience with website management, email marketing platforms, social media management, analytics, and content management systems preferred.
  • Experience in nonprofit, youth-serving, education, or community-based organizations preferred.

Preferred

  • Experience supervising staff, contractors, volunteers, or creative teams preferred.
  • Graphic design experience strongly preferred, including experience creating digital and print marketing materials, presentations, social media graphics, and promotional collateral.
Boys & Girls Clubs of Sonoma-Marin logo

Boys & Girls Clubs of Sonoma-Marin

Boys & Girls Clubs of Sonoma-Marin has been serving youth for over 75 years, since 1946. Many alumni fondly remember their days at the Barbieri Boxing Club in Healdsburg which became the first Club in the County. Every day, our county’s future leaders come to the Clubs seeking hope & opportunity from caring adults. What happens next is hard to describe. Somewhere between hours of homework help, character building experiences, and positive relationships with other kids, lives are changed.Since 2008, we’ve grown from serving 300 young people to more than 10,000 Sonoma and Marin County children every year at 40 Clubs. Our growth is the outward demonstration of our commitment to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible adults. We hope you'll keep your eye on this growth and we invite you to join us in making a difference in the lives of thousands of youth!Join our team and start a meaningful career in youth development! Hiring, developing, and retaining the highest quality staff possible is where it all begins. That’s because our work is anchored in our team's ability to bring our mission to life. We place a priority on professional development and support our employees through in-house training certifications; management training programs for current and future managers; annual retreats, and individual coaching/mentoring and job shadowing. Visit our website today and discover current openings: bgcsonoma-marin.org/jobs.

Founded in 2008
Santa Rosa, California, USA
72 employees (5 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
24.7%
Direct
52.9%
Referral
5.4%
Social
15.5%
Paid
1.4%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
5 (7% of company)
Marketing Roles Posted (Last 30 Days)
1