Responsibilities

• In collaboration with the CMO, executes a comprehensive strategic marketing & communications plan to strengthen and advance Baby2Baby’s brand and mission.
• Creates new and innovative collateral to describe the organization’s work and shares new developments in a way that is compelling and relevant to priority audiences.
• Develops and maintains marketing and communication materials including website, newsletter, social media, decks, one sheets and all Baby2Baby collateral.
• Contributes to PR efforts for annual Gala and year-round and liaises with our external PR agency.
• Supports the creation of presentations, speeches, talking points and press messages for the leadership team.
• Oversees the social media team; collaborates with the Senior Manager, Social Media on social media campaigns.
• Liaises with third party agencies and vendors including graphic design, web development, digital ad agency etc.
• Ensures all of the organization’s visual and written communications are on brand.
• Manages photoshoots and filming projects.
• Develops and fosters strong working relationships across the organization to achieve organization goals and priorities.

Requirements

• Minimum 8 years prior marketing, communications and/or public relations experience; 2+ years managing a team.
• Bachelor's degree in a related field, preferably Marketing, Communications, Journalism, Public Relations, etc.
• Strong leadership qualities and experience managing a team; embraces collaboration within and across teams.
• Knowledge of current marketing and communication principles and strategies.
• Ability to work in a fast-paced work environment that requires strong multitasking, organization and time management skills and a self-starter mentality.
• Experience working with senior leadership and executive teams.
• Excellent written and oral communication skills.
• Experience communicating with high-profile clients / celebrities / VIPs.
• Effective project management skills.
• Experience working with ad agencies and external vendors.