Responsibilities

• Public relations & earned media
• Build and run the media strategy from scratch: press list, pitch angles, media kit, founder positioning.
• Land coverage in health, tech, consumer-finance, and policy outlets, plus podcasts and newsletters that reach patients and caregivers.
• Position Cove Health as the definitive source of commentary on prior authorization, claim denials, and AI in patient advocacy — with a compelling founder/physician spokesperson program.
• Handle inbound press, prep spokespeople, and manage the comms response when a story turns sensitive.
• Brand & positioning
• Sharpen the story behind "Healthcare Advocacy as a Service" — a category no one is searching for yet — into language patients immediately understand.
• Own voice, messaging architecture, and visual consistency across the site, product, email, and social.
• Build trust signals into everything: physician-led, guideline-cited, transparent about what we can and can't promise.
• Content & SEO

Requirements

• 5+ years in marketing, communications, or PR, including hands-on work at an early-stage or resource-constrained company where you were the one doing it, not briefing an agency.
• Demonstrated earned media results — you can point to placements you personally secured and explain the pitch that landed them.
• Strong writer. This role is writing-first: pitches, landing pages, guides, scripts, and posts. Please treat your application as a work sample.
• Working knowledge of SEO fundamentals and content strategy, with examples of pages or programs that grew organic traffic.
• Comfort with analytics and attribution — GA4 or equivalent, plus the ability to make decisions from imperfect data.
• Judgment in sensitive, regulated territory. You understand why we say "we advocate rigorously" and never "we'll get your denial overturned," and you'll hold that line even when a punchier claim would perform better.
• Genuine self-direction. This is a remote role with little scaffolding; you'll build the marketing function from the ground up, set your own priorities, and be accountable for outcomes.

Preferred

• Background in healthcare, health insurance, digital health, femtech, or another regulated consumer category.
• Familiarity with patient advocacy, chronic-illness communities, or health policy.
• Experience marketing a genuinely new category, where the work is educating a market rather than winning a comparison.
• Short-form video production chops.
• Existing relationships with health, tech, or policy reporters.
• Personal experience navigating an insurance denial. It's not required — but it shows in the work.