Director of Marketing & Communications at Applewild School | Fitchburg, MA

Applewild School

Director of Marketing & Communications

Fitchburg, MA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own the school’s integrated marketing and communications to drive enrollment and steward a multi-channel audience across preschool through boarding programs, while coordinating with admissions, events, and community outreach.

Marketing strategy: steward cross-program campaigns, report results, and adjust plans with admissions collaboration.
Strategic calendars and content production: lead annual marketing calendar, admissions materials, website, and social media with broad stakeholder alignment.
Publicity and events: manage publicity for school-wide events and ensure consistent external communications.

Job Description

Collaborate with admissions to develop a marketing strategy for each product line (Devens Preschool, Fitchburg Preschool, Foundations, Day, Boarding, Athletics, Camp). Report on results of marketing efforts and make adjustments to plans as necessary
Develop the annual marketing and communications calendar to support strategic plan
Oversee creation of admissions marketing materials including digital and printed advertising, paid social advertising, event invitations, flyers, and publicity related to enrollment marketing and retention
Manage strategy, design, and content of school website. Collaborate and liaise with other Junior Boarding School Association members to maintain the JBSA website and our collective market presence
Develop the necessary publicity for school-wide community events
Develop and execute annual integrated communications and marketing strategies/plans in alignment with recruitment and retention efforts.
Responsible for the production of all school internal and external communications.
Oversee content creation and strategies for managing all social media channels and Applewild’s digital presence.
Administer digital asset management of photos and video
Oversee all videography and photography projects

A bachelor’s degree in marketing, communications, or related field
5-7+ years of experience working in marketing and/or communications, preferably with international experience or experience working in an educational setting
Strong organizational skills, along with the ability to communicate creatively and accurately
Strong and current skills with social media, SEO, as well as platforms including Adobe Creative Suite, Constant Contact, Canva and Wordpress
Able to work in a fast-paced, results-oriented environment with multiple priorities.
The ability to establish and maintain constructive relationships across multiple school constituencies
Adept at managing multiple priorities and the ability to adapt when things change.
A competitive spirit that is driven to meet institutional objectives

Applewild School

Founded in 1957, Applewild School is an independent, coed junior boarding (grades 4–9) and day school (toddler–grade 9). Located one hour outside of Boston, Applewild students enjoy access to New England's finest landmarks and attractions. Applewild has educated students from around the world for over a decade, with a vibrant liberal arts curriculum, thoughtful English Language Learning program, robust athletics and arts offerings, and excellent secondary school placement. Our Core Values of Respect, Fairness, Responsibility, Compassion, Cooperation, Honesty, and Civic-Mindedness are the foundation of our community and curriculum.

Fitchburg, Massachusetts, USA

68 employees

www.applewild.org