Responsibilities

• Leads global paid media strategy, planning, execution and measurement across all media channels to drive the business including, but not limited to flight revenue, AAdvantage acquisition and engagement, and AAdvantage credit card engagement.
• Advances ad and marketing technology to better track, measure and optimize media and business results.
• Leads social media, both organic and paid, to communicate corporate messaging, to drive customer engagement, and to connect with American team members.
• Leads influencer programs to authentically promote American’s network, AAdvantage program and customer experience through innovative ROI approaches
• Own and direct the email marketing program, leading the team, guiding strategy development, and overseeing execution via the ESP platform to drive customer engagement, flight revenue, and AAdvantage redemption.
• Manages email segmentation, personalization, and automation.
• Analyzes email performance metrics, and optimizes email campaigns.
• Leads the development of omnichannel performance marketing campaigns across paid, social, influencer and owned channels to drive the business.
• Manages agencies supporting paid media, social, influencers, analytics, and email.
• Collaborates with Marketing Strategy and Global Engagement teams to develop channel strategies and initiatives that deliver business objectives.