Responsibilities

• Reporting into the Director of Sales & Marketing, this position serves as strategic lead for all marketing, public relations, digital, and branding initiatives at Fairmont Orchid, architecting enterprise-level campaigns that enhance brand equity, drive multi-million-dollar revenue growth, and position the resort as a global leader in luxury hospitality.
• Direct a high-performing in-house team, overseeing advertising, digital media, public relations, social, creative, design, and influencer programs to ensure alignment with brand vision and business objectives.
• Steward community engagement and corporate social responsibility efforts, managing charitable giving, nonprofit partnerships, and local/global promotional initiatives to align philanthropy and brand purpose.
• Contribute as a core member of resort leadership team, guiding business priorities, long-range planning, and cross-functional initiatives to ensure integrated brand and operational excellence.
• Lead the development and delivery of monthly corporate and ownership reports, presentations, and strategic performance updates to support executive decision-making and business alignment.
• Cultivate and manage high-value relationships with destination partners, industry organizations, brand stakeholders, and media to expand market visibility, strategic partnerships, and brand opportunity.
• Oversee monthly forecasting, accruals, and budget management across key Sales & Marketing general ledger accounts, ensuring financial accuracy, accountability, and alignment with business objectives.
• Develop and execute integrated annual communications strategies that strengthen brand positioning, support revenue generation goals, and drive visibility across local, regional, national, and international markets.
• Serve as a primary media and communications contact for the resort, acting as spokesperson and liaison for media, industry partners, influencers, broadcast opportunities, and community stakeholders.
• Lead all public relations initiatives including media outreach, press releases, media pitches, press kits, editor advisories, calendar listings, creative messaging, and storytelling opportunities.

Requirements

• Minimum 5 years of progressive experience in marketing, public relations, communications, or brand management, preferably within luxury hospitality or travel
• Experience managing integrated marketing campaigns, media relations, website content, social media strategy, and creative production required
• Minimum 2 years of experience leading and developing high-performing teams
• Education: Post-secondary degree in Marketing, Public Relations, Communications, Hospitality, Business, or related field preferred

Preferred

• Previous professional experience working in Hawaiʻi preferred
• Post-secondary degree in Marketing, Public Relations, Communications, Hospitality, Business, or related field preferred