Responsibilities

• Completes the development, writing, editing, and distribution of the SJSU Alumni e-newsletter
• Create and manage a wide range of communications, including email campaigns, print materials, social media content, digital graphics, and event collateral
• In partnership with the Senior Director of Alumni Relations supports the development and execution of Alumni Association membership campaigns designed to increase engagement, retention, and participation among alumni audiences
• Develop audience-centered messaging tailored to key segments, including alumni, donors, and event participants
• Identify and produce compelling alumni stories that highlight impact, achievement, and connection to the university
• Working with the Senior Director of Alumni Relations, ensure consistency in tone, voice, branding, and accessibility standards across all communications
• Provides overall strategic direction and production for creative execution of content and messaging across multiple platforms, while working closely with all three units of the ACE department
• Plan and execute integrated marketing campaigns for alumni programs, events, and fundraising initiatives, including Day of Giving and annual appeals
• Collaborate with the Senior Director of Annual Giving and staff to support segmented and targeted campaigns that align with donor engagement and participation goals
• Develop and execute strategies that support audience growth, engagement, and philanthropic outcomes

Requirements

• Bachelor’s Degree from an accredited institution
• Three to five years of progressively responsible experience in marketing, communications or public affairs

Preferred

• Bachelor’s degree in communications, marketing, public relations or related field
• Experience in higher education, alumni relations, or advancement communications
• Experience writing and editing for multiple audiences and platforms
• Experience managing email marketing campaigns and social media channels
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
• Experience with CRM systems and audience segmentation strategies

Benefits

• San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .