Responsibilities

• Completes the development, writing, editing, and distribution of the SJSU Alumni e-newsletter
• Create and manage a wide range of communications, including email campaigns, print materials, social media content, digital graphics, and event collateral
• In partnership with the Senior Director of Alumni Relations supports the development and execution of Alumni Association membership campaigns designed to increase engagement, retention, and participation among alumni audiences
• Develop audience-centered messaging tailored to key segments, including alumni, donors, and event participants
• Identify and produce compelling alumni stories that highlight impact, achievement, and connection to the university
• Working with the Senior Director of Alumni Relations, ensure consistency in tone, voice, branding, and accessibility standards across all communications
• Provides overall strategic direction and production for creative execution of content and messaging across multiple platforms, while working closely with all three units of the ACE department
• Plan and execute integrated marketing campaigns for alumni programs, events, and fundraising initiatives, including Day of Giving and annual appeals
• Collaborate with the Senior Director of Annual Giving and staff to support segmented and targeted campaigns that align with donor engagement and participation goals
• Develop and execute strategies that support audience growth, engagement, and philanthropic outcomes
• Ensure coordination and alignment of messaging across multiple channels and stakeholders
• Conceptualize and execute original visual assets, using digital graphics, infographics, and prints
• Develop, produce and implement marketing strategies for alumni events, including football-related events, commencement-related programming, alumni socials, and signature programs
• Support high-profile events such as Spartans of Significance, Alumni Social, and tailgates through coordinated communications and promotional efforts
• Manage and optimize email marketing platforms, including audience segmentation, testing, and deployment
• Monitor and analyze key performance metrics, including email engagement, social media analytics, and event participation