Responsibilities

• Leads marketing campaign execution, including the development of high-level messaging, and full-funnel campaign strategies; creative briefs; media selection; and creative direction. Directs the team and helps disseminate workload for all marketing efforts.
• Manages marketing timelines and oversees the execution of campaign deliverables managed by the Assistant Marketing Manager, Marketing Coordinator, and Lifecycle Marketing Manager.
• Oversees the museum's signage and collateral, supported by the Marketing Coordinator.
• Manages media buying agencies and external consultants, vendors, and advertising representatives, ensuring rigorous media mix optimization, conversion tracking, and ROI analysis.
• Researches and develops strategic partnerships to bring new audiences to the museum and elevates the institutional brand; drives ongoing assessment and analysis of external partnerships.
• Defines and analyzes key performance indicators (KPI) for museums, establishing performance marketing benchmarks that tie directly to overarching revenue goals.
• Supports the Director of Marketing, Communications, and Visitor Experience in institutional brand development initiatives. Ensures proper brand tone and voice use across all public-facing collateral, advertising, and signage.
• Leads efforts to optimize marketing campaigns by evaluating research, consumer insights, historic attendance, and visitation trends as indicators of success for exhibitions. In collaboration with media agency support, integrates and refines marketing tactics through reporting and analysis of data using Salesforce, Ticketure, GA4, Meta Ads Manager, Salesforce, and other Mar-Com tech tools.
• Manages strong relationships with representatives of local, regional, and national media, partner organizations, and peer Museums to foster collaborative ties with FAMSF. Oversees exhibition advertising calendar and production timelines; supervises the routing of materials internally and externally to ensure timely distribution of materials.
• Supervises the marketing team and provides guidance and support for professional development. Manages and tracks budgets; works closely with the team to effectively track payments; responsible for ongoing budget review and management, and is responsible for new fiscal year budget proposals.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Liberal Arts, or a closely related field from an accredited college or university.
• Work Experience: Seven years of demonstrated work experience in marketing and/or advertising. Agency, in-house, and/or previous marketing experience at a large arts institution required. Experience should include at least two years in a management role, supervising staff and leading a team.
• Skills and Abilities: Excellent strategic planning, project management, and problem-solving skills.
• Skills and Abilities: Understanding of brand and overall brand development.
• Skills and Abilities: Strong understanding of the consumer journey, full-funnel marketing, and performance marketing best practices.
• Skills and Abilities: Experience supervising and motivating diverse individuals and groups
• Skills and Abilities: Ability to maintain discretion when handling confidential information.
• Skills and Abilities: Commitment to the execution of marketing initiatives in a deadline-driven environment.
• Skills and Abilities: Strong understanding of museum audiences.
• Skills and Abilities: Ability to see trends and effectively analyze data to drive results and achieve revenue targets.

Preferred

• Knowledge of art preferred.

Benefits

• The benefits package includes medical, dental, vision, and 401(k), and paid time off.