Responsibilities

• Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences
• Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination
• Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters
• Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward
• Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call
• Build the collateral, campaigns, and content that shorten sales cycles, increase win rates, and establish Citizen Enterprise as the category leader in real-time safety intelligence
• Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support
• Manage budget allocation across broad top-of-funnel campaigns and targeted new market launches
• Own creative testing frameworks, optimization cadence, and cross-channel attribution
• Creator program currently generates 13M video views per month, representing 10% of total monthly video watch time

Requirements

• A proven leader with 6 to 8+ years in marketing and a track record of owning channels end-to-end, managing people, and knowing when to delegate and when to get in the weeds
• Analytical and numbers-driven. You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over
• Strong visual instincts, fluent in design and video, and knows how to give creative direction that actually lands
• Thrives in fast-paced environments, makes confident decisions without a complete picture, and does not need things to slow down to do good work
• Strong writer across formats, from a punchy social caption to a sales one-pager to an executive brief
• Genuinely fluent in AI for marketing. Has rebuilt workflows around it, knows what the tools can and can't do, and is always paying attention to what's next
• A news junkie who follows what's happening in real time, understands how cycles move, and knows how to connect Citizen's story to the moment. Experience across consumer and enterprise is a plus

Nice to have

• Prior leadership experience managing a marketing team
• Experience building B2B marketing engines
• Experience with enterprise marketing

Benefits

• At least one fully employer-sponsored medical plan option
• Dental and vision coverage, with a small employee contribution
• Unlimited PTO
• Up to 14 weeks paid parental leave (for all parents)
• Monthly tech stipend
• Free mental health support
• Hybrid work environment + catered lunches (NYC HQ)