Director of Marketing at CertainPath | USA

Director of Marketing

USA (Remote)

Salary Not AvailableDirector/Executive

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth through multi‑channel demand generation and revenue pipeline with a senior marketing leader who can scale a B2B operation.

Own multi-channel demand generation programs (email, paid, content, events, partnerships)
10+ years in marketing, including 5+ years in leadership
Standout: Background in home services, field services, membership/subscription models, or PE-backed growth environments

Build and manage a predictable pipeline that drives new memberships and expansion revenue
Improve lead quality, conversion rates, and overall funnel efficiency (MQL SQL Close)
Develop scalable, multi-channel demand generation programs (email, paid, content, events, partnerships)
Lead content strategy that supports demand generation, sales enablement, and member engagement
Strengthen CertainPath's brand presence, credibility, and market share in home services
Oversee website performance, messaging, positioning, and key conversion assets
Partner with Member Experience to improve retention, product usage, and upsell/cross-sell adoption
Build advocacy programs including reviews, testimonials, case studies, and member champions
Lead go‑to‑market strategies for new products, services, and trade verticals
Establish a marketing measurement framework with visibility into pipeline, CAC, ROI, and conversion

10+ years in marketing, including 5+ years in leadership
Proven success driving pipeline and revenue in a B2B environment with complex sales cycles
Expertise in demand generation, content strategy, funnel optimization, and marketing operations
Strong analytical skills with experience using data to drive decisions and improve performance
Experience partnering cross-functionally with Sales and Operations