Responsibilities

• Lead the strategy, development and execution of integrated marketing campaigns across North America in support of market growth, site development and regional business priorities.
• Build campaigns that communicate the value of Vantage developments to external stakeholders, including communities, economic development organizations, policymakers, customers and local partners.
• Develop audience-specific messaging and campaign strategies around key themes such as economic development, job creation, tax base contribution, sustainability, community investment and innovation.
• Partner closely with new site development, public policy, sustainability, sales, global marketing and regional leadership to align campaigns with market priorities and business goals.
• Use research, polling, market intelligence and stakeholder insights to shape campaign strategy, messaging and channel selection.
• Manage integrated campaign execution across paid, owned earned and shared channels, working with internal teams and external agencies as needed.
• Develop campaign briefs, message frameworks, content plans, timelines, budgets and KPIs to ensure strong execution and measurable outcomes.
• Ensure campaigns are tailored to local market dynamics while aligning with Vantage’s brand, messaging and global business priorities.
• Track campaign performance and stakeholder engagement, using insights and analytics to optimize future programming.
• Manage all North America events, including industry tradeshows and customer events, from planning to budgeting, theming, execution and reporting on effectiveness.