Responsibilities

• The Director of Marketing is responsible for leading the charge to grow our presence in the marketplace and increase our brand awareness.
• He/she is required to have excellent leadership skills, a proven record of effective budget management, and in-depth knowledge of all marketing channels (Search, social media, Content, Email, and Display), digital tools and platforms.
• The Director of Marketing serves as a key brand ambassador that is dedicated to promoting the culture, story, and ideals of the company.
• Building and managing the marketing team, leading all marketing initiatives from campaign ideation to execution, measurement and optimization and ensuring all efforts are integrated with relevant company functions to achieve company objectives in line with, and staying to true to, the core values of the brand.
• The Director of Marketing reports to the Chief Marketing Officer (CMO) or similar role.
• Develop an overall marketing strategy to include digital campaigns, printed copy, and partnerships to promote brand awareness and increase sales.
• Build, lead, and manage a team of Marketing focused roles.
• Set marketing KPIs and monitor team progress, ensuring marketing campaigns and organizational objectives are met
• Source for and work closely with marketing agencies to ensure the marketing objectives and strategies are clearly communicated and aligned
• Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge

Requirements

• Degree in Marketing or equivalent
• At least 8 years of experience in marketing
• Experience in recruiting, developing, and managing a team of marketers
• Experience working with digital agencies
• In-depth knowledge and experience using various digital marketing platforms and tools
• Proven track record of effective budget planning and management
• Experience interpreting analytics reports and producing actionable insights
• Experience working with and building consensus across cross-departmental teams
• Proven results in effective campaign management and implementation leading to achieving set target objectives
• Proficiency with Microsoft Office Suite, including the ability to create reports using Word and Excel

Benefits

• 100% Employer-Paid Medical + Dental + Vision Insurance options for employees
• 401(K) Plan with company match
• Profit Sharing plan
• Flexible Spending Accounts
• Basic Life and AD&D/Long Term Disability
• Paid time off
• Employee referral bonus program
• Employee Assistance Program