Director of Marketing & Business Development

Nashville, TN (On-site)

Salary Not AvailableDirector/Executive5+ years expOther

Posted 4 months ago

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Job Summary

Drive growth strategy and referral development for AAC and PWC services, coordinating cross-functional teams and external partners to expand referrals and improve patient intake.

  • Market Growth & Strategy: Develop and execute a comprehensive growth strategy for AAC and PWC services across target markets
  • Must-have: Proven track record building and growing healthcare referral networks.
  • Standout: Cross-functional leadership spanning clinical, operations, and payer collaboration.

Job Description

Drive growth strategy and referral development for AAC and PWC services, coordinating cross-functional teams and external partners to expand referrals and improve patient intake.

  • Market Growth & Strategy: Develop and execute a comprehensive growth strategy for AAC and PWC services across target markets
  • Identify and prioritize high-value referral sources, including: Speech-language pathologists (SLPs) Physical and occupational therapists (PT/OT) Rehab hospitals and health systems Neurology, pediatric, and specialty clinics
  • Analyze market trends, payer dynamics, and competitive positioning to inform strategy
  • Referral Development & Relationship Management: Build and maintain strong relationships with clinical and institutional referral partners
  • Serve as a key external representative for the division
  • Create and implement referral engagement plans, including education, outreach, and follow-up strategies
  • Partner with internal teams to ensure seamless intake and patient experience
  • Marketing & Brand Positioning: Lead development of targeted marketing initiatives specific to AAC and PWC populations
  • Collaborate on: Educational content Clinical resources Referral-facing materials
  • Position the organization as a trusted clinical partner in complex rehab and communication solutions
PROTECH MEDICAL LLC logo

PROTECH MEDICAL LLC

OUR BEGINNINGSProtech is a family-owned and operated manufacturer of high-quality radiation protective apparel in South Florida. Protech continues to innovate stylish and light-weight products all while maintaining its commitment to quality. Our customer-driven focus is backed by a comprehensive product portfolio and world-class customer service.Thanks to your support, this small family business has become a global leader in radiation safety.Our Italian heritage means one thing: it doesn’t matter if you were born into our family, your support is all that matters. When you wear our product, you support 40 families just like yours.Together, we are family.OUR MISSION STATEMENTOur mission is to keep you safe by reducing your exposure to ionizing radiation and its harmful effects while offering innovative, lightweight and stylish solutions. The Protech team is a dedicated group of professionals that takes great pride in its work.Our entire team understands the importance of the products we manufacture and how they contribute to your wellbeing. By focusing on our core principles (Quality, Integrity and Service) we are able to offer high-quality, more protective products.Protech’s concern is, and will always be, your safety.

Founded in 1994
West Palm Beach, Florida, USA
43 employees (2 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Monthly Google Ads Budget
$560
Traffic Source Mix
Search
30.1%
Direct
46.3%
Referral
7.4%
Social
14.4%
Paid
1.5%

Headcount Trend

Current headcount: ~43

Marketing Team

Marketing Team Size
1 (2% of company)