Responsibilities

• leading and overseeing marketing strategies to promote the organization's productions and initiatives.
• this full-time, on-site role based in Sacramento, CA, involves strategic market planning, managing campaigns, conducting market research, and developing and implementing marketing initiatives.
• The Director will oversee marketing budgets, collaborate with internal teams and external partners, ensure brand consistency, and drive ticket sales and audience engagement.

Requirements

• Proficiency in Market Planning and Market Research to identify and act on audience insights, trends, and opportunities
• Experience in Marketing, Marketing Management, and Sales, with a track record of successful campaigns and revenue generation
• Strong leadership and project management skills with the ability to manage multiple projects and deadlines
• Exceptional communication and interpersonal skills for collaboration with both internal teams and external stakeholders
• Familiarity with digital marketing tools and platforms, along with fluency in analytics and performance metrics
• Experience in the arts, entertainment, or nonprofit sectors is highly desirable

Preferred

• Experience or interest in musical theatre genre.
• Familiarity with the unique marketing nuances of regional theaters.
• Basic knowledge of ticketing platforms such as Tessitura.
• Familiarity with email marketing platforms such as Wordfly.