Responsibilities

• Own the Marketing Strategy – Lead portfolio-wide marketing strategy, balancing company standards with the positioning, customer, market, and performance needs of each property.
• Build the Brand & Creative Vision – Own brand standards and creative direction across digital and physical touchpoints, including photography, signage, collateral, uniforms, leasing environments, and overall property presentation.
• Drive Digital Performance – Oversee digital acquisition across paid media, SEO/SEM, websites, email, ILS platforms, reputation tools, and emerging channels, turning marketing investment into traffic, leads, tours, and leases.
• Elevate Customer Experience & Reputation – Evaluate the prospect and resident journey, own reputation strategy, and identify opportunities to improve both the customer experience and how our communities are perceived.
• Use Data to Drive Property Performance – Monitor marketing KPIs, competitive trends, and property performance to identify opportunities, optimize spend, and develop targeted strategies alongside Operations and Asset Management.
• Create Partnerships & New Opportunities – Develop relationships with local employers, universities, retailers, service providers, and other organizations that can generate referrals, enhance the resident experience, and differentiate our communities.
• Push Marketing Forward – Stay ahead of trends, competitors, technology, and new marketing channels, bringing fresh ideas and opportunities for JRK to test, adopt, and improve.
• Lead the Team & Our Partners – Develop the marketing team and oversee agencies, creative partners, technology providers, and other vendors while establishing clear standards, accountability, and scalable best practices.

Requirements

• Demonstrated ability to develop and execute comprehensive marketing and brand strategies across multiple locations, properties, brands, or markets
• Strong creative and aesthetic judgment with experience evaluating and directing branding, photography, collateral, signage, digital creative, and other customer-facing materials
• Strong understanding of digital marketing strategy, including paid search, paid social, SEO/SEM, websites, retargeting, email marketing, and digital lead generation
• Experience using marketing analytics and performance metrics to evaluate effectiveness, identify opportunities, and make data-driven recommendations
• Understanding of customer experience, reputation management, online reviews, and their impact on brand perception and business performance
• Ability to develop and evaluate strategic partnerships, customer acquisition opportunities, and programs that enhance brand or customer experience
• Experience managing marketing budgets and evaluating marketing investments based on performance and business objectives
• Experience managing agencies, creative partners, advertising platforms, technology providers, and other external vendors
• Ability to translate broader brand strategy into scalable standards while recognizing when individual markets or properties require a differentiated approach
• Strong understanding of marketing technology, CRM, lead attribution, analytics, reputation platforms, and digital customer journeys

Preferred

• Direct multifamily, property management, hospitality, or real estate marketing experience
• Experience managing brand and marketing strategy across a large multi-state or multi-location portfolio
• Experience with multifamily ILS platforms, reputation management platforms, property websites, leasing CRMs, and digital marketing technology
• Experience developing or repositioning property, hospitality, residential, retail, or consumer-facing brands
• Experience developing local partnerships, preferred employer programs, customer benefits, or other creative acquisition and experience initiatives
• Experience building or scaling marketing standards, reporting, processes, teams, or technology infrastructure

Benefits

• Competitive Benefits – Medical, dental, vision, and life insurance, plus a 401(k) plan with auto-enrollment after 60 days.
• Time to Recharge – Generous PTO and paid sick leave, plus company holidays.