Responsibilities

• Supports the Vice President of Marketing & Communications in leading the day-to-day enterprise-wide marketing and brand functions.
• Translates organizational strategic priorities and business goals into integrated marketing strategies that drive growth, improve reputation and advance enterprise objectives.
• In collaboration with the Director of Internal and External Communications, the Vice President of Marketing & Communication and others, develops and maintains an enterprise-wide marketing plan with initiatives that are data-informed, results driven and aligned with standards of excellence.
• Leads, mentors and develops a team of creative services professionals, marketing business parters, analysts and digital experience professionals to execute on well-planned strategic service line marketing plans and initiatives.
• Leads and is the primary liaison to external agencies including Jump or others in the support and execution the system’s developed marketing strategies and goals.
• Oversees advertising strategy, media planning and coordination with internal partners and/or external agencies to ensure efficient ad placement, budget stewardship and performance with campaign goals.
• Builds cohesive alignment among and works collaboratively with MarComm teams on clear priorities, shared goals and best practices. Holds consistent meetings and touchpoints with department managers, team members and business partners to align on workflows, deadlines and to keep work flowing smoothing among the department leads.
• Oversees marketing budget development, forecasting and expense management in partnership with department and organizational leadership.
• Develops and maintains productive relationships with leaders across the enterprise in support of marketing Business Partners who are informing and coordinating the day-to-day creation of marketing materials and plans. Ensures plans meet regulatory and legal requirements.
• Provides strategic counsel to services lines and Business Parters as the team anticipates marketing needs and proactively recommends approaches, tools, plans and messaging solutions.