Company Description

Kimpton MAS OLAS Resort & Spa is a luxurious getaway nestled on the tranquil Pacific coast of Baja California Sur, Mexico, near Todos Santos. Surrounded by breathtaking natural beauty, including 30 acres of pristine beachfront and nine lush gardens, the resort offers 103 upscale suites, four pools, a wellness complex and 3 restaurants. This adults-only sanctuary is designed for relaxation and renewal, with a focus on exceptional hospitality, organic cuisine and wellness. Located a short drive from Cabo San Lucas, MAS OLAS Resort & Spa invites guests to discover their Baja story.

Director of Marketing & Brand

The person who holds the brand voice, owns the audience, and orchestrates every channel

Essential Skills

Editorial brand voice — can write and edit at a high level in the brand's own tone

Email marketing strategy: segmentation, automation, behavioral triggers

Paid social strategy (Meta/Instagram) including creative direction and audience targeting

Content strategy across Instagram, Pinterest, LinkedIn and email as integrated channels

PR instincts — knows which journalists, editors, and publications matter and how to pitch them

Data literacy — reads channel analytics and makes budget decisions based on performance

Experience Background

7–12 years total; minimum 5 years in a senior brand or marketing role

Ideally from: DTC wellness brand, food/travel media, lifestyle publishing, or boutique hospitality

Has owned and grown a direct audience — email list, social following, or community platform

Has managed agency relationships and held them accountable to performance

Bilingual (English/Spanish) a plus given Resort location

Has worked with a budget under $300K — knows how to make limited resources work hard

Personality Profile

Thinks like a journalist or editor, not a promotions manager

Obsessively curious about the brand's story and will tell it without being told to

Comfortable with ambiguity — builds systems where none exist

Has strong aesthetic sensibility — cares about design, copy, and photography quality

Is a traveler and a guest — understands the experience from the inside

Self-directed; does not need a large team to make an impact