Head of Growth
SkillCat
USA (Remote)
$150K/yr - $250K/yrIn-houseFull-timeSenior level
1 day ago
Director of Marketing & Brand Growth
Chesterland, OH (Hybrid)
$90K/yr – $110K/yrDirector/Executive5+ years expFull time
Posted 3 months ago
Job Summary
Own multi-brand growth for a family-owned landscape group by shaping an integrated marketing engine across four brands, from strategy through demand gen and content. Drive audience-aware campaigns, brand positioning, and measurable pipeline while collaborating with leadership to scale market share.
- Own: multi-brand marketing strategy, annual plans, budgets, and KPI reporting to fuel growth and lead quality.
- Demand Gen: build and optimize funnel programs across paid search, paid social, email, local SEO, referrals, and content to generate qualified opportunities.
- Brand & Content: align storytelling, assets, and social engagement to deliver a consistent brand voice and differentiated market position.
Job Description
- Marketing Strategy & Growth Leadership—Develop and execute comprehensive marketing strategies for four landscape-related companies that drive business growth, customer acquisition, and brand awareness.
- Create annual marketing plans, budgets, performance goals, and growth initiatives aligned with company objectives.
- Collaborate with ownership and leadership teams to identify opportunities for market expansion, customer growth, and revenue generation.
- Monitor industry trends, competitor activity, and emerging technologies to ensure continued market relevance and competitive advantage.
- Establish key performance indicators (KPIs) and provide regular reporting on marketing effectiveness, lead quality, conversion rates, and return on investment.
- Demand Generation & Digital Marketing—Own the customer acquisition strategy across digital and traditional marketing channels.
- Develop and optimize lead generation programs utilizing paid search, paid social, email marketing, local SEO, referral marketing, and content marketing.
- Build marketing funnels and customer journeys that convert prospects into qualified sales opportunities.
- Analyze campaign performance and consumer behavior to continuously improve results, efficiency, and customer engagement.
- Brand Strategy & Market Positioning—Ensure a consistent brand experience across all customer touchpoints.
- Strengthen brand awareness through storytelling, community involvement, public relations, sponsorships, strategic partnerships, trade shows, and local events.
- Protect and enhance the reputation of each brand while identifying opportunities for differentiation and growth.
- Content & Customer Engagement—Develop and oversee content strategies that bring each brand to life through compelling storytelling and customer-focused messaging.
- Manage social media strategy, editorial calendars, and audience engagement across.
- Oversee the creation of marketing assets including photography, video, customer testimonials, project showcases, blogs, email campaigns, and promotional materials.
- Ensure a consistent brand voice while highlighting the unique value proposition of each company.
- Website Management—Oversee website strategy, content, functionality, user experience, and ongoing optimization across all company websites.
- Manage SEO initiatives, landing page development, website analytics, and conversion optimization efforts.
- Ensure websites accurately represent company services, capabilities, and brand standards.
- Marketing Operations & Vendor Management—Manage relationships with external agencies, web developers, photographers, videographers, media partners, and marketing vendors.
Go Maverick Group
Looking for an out of the box solution? You're in luck, because we don't think inside a box (or a cubicle for that matter). At Go Maverick Group, we stand apart from others in the industry. Our approach is simple, innovative and authentic. We use our combined expertise and over 25 years of experience in both the agency and client sectors to develop solutions that meet your technology, marketing, content and creative needs. Whether that be helping to develop your technology strategy, specialized recruiting, creating process efficiencies or increasing business optimization; Go Maverick Group can help.We specialize in:People -•Recruiting for Marketing, Technology, Sales and Executive Search•Culture Consulting•Recruitment Process OptimizationIdeas -•Process Improvement and Business Optimization•Branding Consulting•IT and Creative Project ManagementTechnology -•Technology Strategy / Virtual CIO•IT Modernization and Cloud Migration•Office 365Want to learn more? Visit our website to explore more about what we do, and how we can help.
Salaries
Posted range
$90K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
165
Traffic Source Mix
Search
40.7%
Direct
38.5%
Referral
14.1%
Social
3.7%
Paid
2.1%
Headcount Trend
Current headcount: ~2
Links
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