Responsibilities

• Brand Awareness & Positioning: Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brands household names in their categories.
• Brand Awareness & Positioning: Position BDC’s products against competitors with differentiated messaging and storytelling.
• Brand Awareness & Positioning: Champion consistency in brand voice, visuals, and values across all platforms.
• Product Marketing & Launches: Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement.
• Product Marketing & Launches: Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback.
• Product Marketing & Launches: Create high-impact product content that communicates value and drives conversions.
• E-Commerce & Paid Media: Own performance on Amazon, Shopify, and other online platforms.
• E-Commerce & Paid Media: Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).
• E-Commerce & Paid Media: Constantly test, analyze, and improve campaigns to increase ROI and lower CAC.
• Creative Execution & Campaign Management: Concept and produce memorable, conversion-focused campaigns that stand out in a crowded space.

Requirements

• Strong background in product-based marketing — not services — and thrives in highly competitive markets .
• Succeeded in entrepreneurial or mid-size environments where agility, speed, and cross-functional hustle matter more than layers of corporate process.