Responsibilities

• Brand & Content – Own and steward the Beaconpoint Labs brand across all touchpoints, consistent with brand values and guidelines.
• Brand & Content – Build and operate a content marketing engine producing white papers, technical bulletins, formulation guides, portfolio summaries, and case studies that resonate with ideal customer segments.
• Brand & Content – Develop and amplify content leveraging the scientific capabilities and experts in the company. Create virality and ripple effects to build strong brand recognition for Beaconpoint as the go-to partner for food testing and expertise.
• Brand & Content – Create and deliver compelling customer-facing value propositions that enable customer acquisition, retention, and lock-in relationships.
• Digital Marketing & Technology – Own the Beaconpoint website end-to-end: strategy, hands-on development, content, SEO, GEO, and performance optimization.
• Digital Marketing & Technology – Build and manage the digital marketing infrastructure—marketing automation, CRM (HubSpot), analytics, and attribution—to support data-driven decision-making.
• Digital Marketing & Technology – Lead social media strategy with a focus on Beaconpoint-branded scientific community engagement across LinkedIn and relevant industry platforms.
• Demand Generation & Funnel Performance – Focus on the Ideal Customer Profile (ICP); lead segmentation, opportunity analysis, and prioritization of target accounts.
• Demand Generation & Funnel Performance – Design and execute targeted, multi-channel campaigns to drive qualified ICP leads into the pipeline and nurture them through to sales-readiness.
• Demand Generation & Funnel Performance – Partner closely with the sales team to ensure marketing programs accelerate pipeline velocity and customer acquisition.