Responsibilities

• Marketing Strategy & Commercial Growth – Set and lead the marketing strategy to support revenue growth, business priorities, customer and channel engagement, and long-term brand performance.
• Brand & Portfolio Strategy – Provide strategic marketing direction for Bailey’s corporate and consumer brands and product portfolio, ensuring market positioning supports customer needs and business growth.
• Demand Generation & Channel Marketing – Lead strategies that build demand across Bailey’s B2B and B2B2C ecosystem, strengthening Marketing’s contribution to customer engagement, sales effectiveness, and commercial results.
• Marketing Investment & Performance – Own marketing priorities and budget allocation, using performance data, customer insights, and business results to determine where resources will have the greatest impact.
• Market & Customer Insights – Translate customer, market, competitive, and industry insights into strategic recommendations and business decisions.
• Sales & Cross-Functional Partnership – Partner with Sales, Product Development, Communications, and senior leadership to align priorities, strengthen go-to-market execution, and bring integrated commercial initiatives to market.
• Marketing Organization Leadership – Lead and develop and insipire the Marketing team, establishing clear priorities, accountability, and capabilities needed to execute the company’s marketing strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; equivalent relevant experience will also be considered
• 8+ years of marketing experience, preferably within B2B, B2B2C, multi-channel, horticulture, agriculture, consumer products, or similarly complex business environments
• Proven results developing and executing marketing strategy and driving business growth
• Experience leading and developing high-performing marketing teams, including setting priorities, building capabilities, and managing through change
• Strong business acumen with understanding of P&L drivers, including revenue growth, pricing, margin, channel dymanics and marketing investment
• Experience managing significant marketing budgets, prioritizing investments, and evaluating effectiveness and return
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders while driving accountability
• Ability to translate strategy into execution and deliver on committed financial and operational goals

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance; 401(k); Flexible Spending Accounts (FSA); short- and long-term disability; paid time off; discretionary bonus program; basic and supplemental life insurance; relocation assistance; employee discounts on plants and supplies; and professional development opportunities.