Responsibilities

• Direct the design, execution, and analysis of primary and secondary market research focused on hospitals, health systems, payers, and clinicians
• Develop and maintain a comprehensive understanding of clinical laboratory markets, competitive dynamics, customer needs, and emerging trends
• Establish research priorities to align with corporate and brand strategy
• Lead customer journey mapping and customer experience analysis to identify opportunities to improve engagement, satisfaction, and retention across all customer touchpoints
• Translate market research and customer insights into clear strategic recommendations that guide marketing, product positioning, pricing, and go-to-market decisions
• Establish and oversee marketing performance measurement frameworks, including KPIs, dashboards, and reporting for campaigns, channels, and programs
• Monitor and report on the effectiveness of marketing efforts, including brand initiatives, cross-channel campaigns, and sales enablement, with a focus on ROI and continuous improvement
• Partner with marketing channel owners to optimize campaigns based on data, testing, and insights
• Lead, coach, and develop team members responsible for market research, analytics, and insights, ensuring high-quality, actionable deliverables
• Ensure research methodologies, data sources, and analytical approaches are rigorous, compliant, and appropriate for healthcare and laboratory environments