Own end-to-end integrated campaigns across NFL audiences, translating fan insights into growth, and lead multicultural/international growth initiatives, while shaping partnerships and revenue opportunities.

• Campaign Strategy & Execution: plan, briefing, launch, and recap campaigns for assigned audiences and strategic initiatives
• Build clear, compelling marketing plans, presentations, and post-campaign recaps with actionable insights and recommendations
• Translate fan, audience, and performance data into optimizations that improve reach, engagement, fan growth, and revenue
• Partner cross-functionally with creative, analytics, and key stakeholders to ensure high-quality, on-brand execution
• Manage agency partners and internal teams to deliver campaigns on time and at scale
• Lead planning and execution of NFL initiatives and tentpole programs, including Hispanic Heritage Month, Salute to Service, and other league-wide campaigns
• Audience & Growth Initiatives (Core Focus): Lead marketing strategy and execution for priority audience segments, including multicultural, youth, women, and international growth audiences
• Oversee community, foundation, retail, and brand activations tied to these audiences
• Align storytelling, content, and campaigns to drive measurable fan engagement, growth, and revenue
• Multicultural Marketing & International Growth: Lead Hispanic marketing strategy locally and across Mexico and Canada through the NFL’s GMP program