Director, Marketing

Indianapolis, IN

$140K/yr – $173K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing strategy and a modern demand-generation engine to fuel pipeline and revenue growth.

  • Own digital demand generation, marketing automation, and analytics to support pipeline and revenue goals.
  • Must-have: 8+ years in digital marketing and proven alignment with Sales
  • Standout: Leadership of a cross-functional marketing engine with marketing tech stack ownership

Job Description

Responsibilities

  • The Director, Marketing will lead the execution of integrated marketing programs that drive brand visibility, customer engagement, and commercial growth. Reporting to the Vice President, Marketing, this role translates strategic priorities into high-impact campaigns across digital channels, sales enablement initiatives, and brand communications.
  • The Director will be responsible for building and operating a modern marketing engine, including digital demand generation, marketing automation, campaign management, and performance analytics, to support pipeline development and revenue growth. This role requires a hands-on marketing leader with strong digital expertise, operational discipline, and the ability to collaborate closely with sales and executive leadership.
  • Digital Marketing & Demand Generation
  • Leads the planning and execution of integrated digital marketing campaigns across email, paid media, social, SEO, and web
  • Manages marketing automation platforms and CRM integrations to build scalable lead generation and nurture programs
  • Develops audience targeting strategies including ABM initiatives, segmentation, and lifecycle marketing
  • Optimizes website performance and landing pages to improve conversion and lead capture
  • Campaign Development & Execution
  • Translates marketing strategy into coordinated campaigns that support commercial priorities and sales initiatives
  • Oversees campaign planning, asset development, channel execution, and performance tracking

Requirements

  • Bachelor’s degree (required); degree in marketing or business (preferred)
  • 8+ years of marketing experience with significant responsibility in digital marketing and campaign execution (required)
  • Proven experience managing digital demand generation programs that support pipeline growth and working closely with Sales organizations to align marketing activity with revenue goals (required)
  • Experience with marketing automation and CRM systems e.g. HubSpot, Salesforce, Pardot or similar platforms (required)

Preferred

  • Experience within B2B marketing environments (preferred)
  • Experience scaling marketing operations during periods of rapid company growth (preferred)

Benefits

  • Benefits include choice of medical, dental, and vision plans, flexible spending or health savings accounts, employee and dependent life insurance, short and long-term disability, 401(k) savings plan with 7% company match, and tuition reimbursement.
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