Director, Marketing Analytics

San Francisco, CA (Hybrid)

$217K/yr – $300K/yrDirector/Executive10+ years expFull time

Posted 1 month ago

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Job Summary

Own and scale marketing analytics across paid, owned, and integrated channels to drive incremental impact and guide budget decisions.

  • Lead and elevate the analytics team with a scalable reporting stack and high standards for rigor and business impact.
  • Apply MMM and experimental methods to quantify incremental impact and inform investment strategy.
  • Translate analyses into executive-ready recommendations and partner with Marketing, Finance, and Product to drive allocation decisions.

Job Description

Responsibilities

  • Drive business outcomes. This role is critical for the Growth org, this team is meant to deliver outcomes not academic analyses that will sit on a shelf
  • Set and implement the vision and strategy for the Marketing Analytics team
  • Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact
  • Prioritize the team’s work. Improve the team’s processes using AI.
  • Own the company’s marketing reporting and analysis for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV
  • Build scalable reporting infrastructure and self-serve tools that improve marketing velocity and accountability
  • Use MMM, experimental, and quasi-experimental methodologies to estimate incremental impact
  • Translate complex analyses into clear and persuasive executive-level recommendations. Partner with Marketing, Finance, and Product leadership to inform budget allocation and investment strategy

Requirements

  • 10+ years of experience in analytics or a related quantitative field, with 8+ years in Marketing Analytics within a B2C technology company
  • A results-oriented mindset with a bias toward action, clarity, and high standards
  • Exceptional stakeholder management skills and experience influencing senior leadership and cross-functional executives
  • A demonstrated record of using data to drive measurable business impact in a consumer-facing marketing team. Experience with brand and performance marketing and how marketing teams operate those functions
  • Experience leading and developing high-performing analytics teams, with a track record of elevating talent and building strong culture
  • Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, customer lifetime value modeling
  • Strong SQL proficiency and experience working with large-scale data warehouses
  • Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI); experience improving data accessibility across organizations
  • Strong statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design), experience with Python

Benefits

  • Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
  • In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
  • Competitive salary based on experience
  • 401k match plus great medical, dental, vision, life, and disability benefits
  • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
  • 1% of your time off to support local community organizations of your choice
  • Annual wellness stipend to use towards eligible wellness related expenses
  • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
  • Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
  • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!

Marketing Team

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