Responsibilities

• Lead development of overall Vafseo brand strategy and message
• Manage day-to-day brand operations, ensuring timely execution of campaigns and materials across integrated promotional programs (personal promotion, non-personal promotion, peer-to-peer programs and Key Medical Expert engagement)
• Partner with Commercial Analytics to generate customer and performance insights and lead the translation of those insights and field feedback into clear strategic priorities and actionable marketing programs
• Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, Legal and Compliance to deliver high-quality, compliant promotional and educational content
• Effectively lead agencies to achieve high quality deliverables within time and budget scopes
• Champion strategic project initiatives to drive future brand growth and operational efficiencies, including AI-enabled solutions
• Define KPIs to measure marketing performance, ROI, brand impact and contribution to prescription growth; regularly report outcomes and optimization recommendations to leadership.
• Manage budget to corporate targets
• Contribute to a collaborative, mission-driven culture focused on delivering meaningful outcomes for patients
• Effectively build, lead, coach and manage teams supporting achievement of business objectives and employee development

Requirements

• Bachelor's Degree required, MBA is a plus
• Minimum of 10 years in the pharmaceutical or biotech industry and 8+ years of proven experience in brand marketing
• People management experience

Nice To Have

• Experience in nephrology is a plus
• Experience in developing and executing personal, non-personal and peer-to-peer marketing
• Proven ability to influence without authority and partner with cross-functional teams in the development and delivery of brand strategic imperatives
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Strong written and presentation skills
• Ability to travel up to 20% to attend sales meetings, customer visits and relevant medical congresses within the U.S.

Benefits

• health care
• vision
• dental
• retirement
• PTO